"sketch pad" App Store Keywords Research Case | ASOTools
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"sketch pad" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sketch pad” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “video gane”, “celsius fahrenheit”, “le mans”, “baby bus”, “barbie in the dream house”, “hilarious”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sketch pad” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sketch pad from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
a sketch pad 38 12 250+ 115
sketch pad 3 ≤5 9 250+ 112
drawing pad procreate sketch ≤5 8 250+ 128
sand draw sketch drawing pad ≤5 7 250+ 128
sketch pad 2 - my prime painting drawing apps ≤5 30 250+ 157

The search volume of the core keyword sketch pad in Google App Store reached 38, its difficulty level reached 17, and the number of apps related to it reached 249, among them, there are 122 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SketchPad - Doodle On The Go sketchpad 34 19
2
Sketch Guru - Handy Sketch Pad sketching pad 38 13
3
SketchBook - draw and paint draws 66 26
4
Drawing Desk Draw Paint Color Doodle & Sketch Pad drawing artists 38 30
5
SketchBook 2 ???????? - draw, sketch & paint drawing-sketch 45 10
6
Magic Drawing Pad - Easy Doodle Fun kaleidoskop 26 19
7
SketchBook ???????? - draw, sketch & paint draw apps for ipad 26 30
8
Sketchpad intaglio sketchpad ≤5 7
9
PaperColor como dibukar 39 6
10
Huion Sketch - Paint & Create proceeate 42 25

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
canva 76 58 248 129
dagiti 68 62 250+ 245
photoshop 66 49 250+ 141
drawin 66 39 250+ 127
draeing 66 31 250+ 195

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Canva: Graphic Design, Video Collage, Logo Maker саnva 82 63
2
Canvas Student canvas 81 60
3
Color Canva canva app download 12 19
4
Guide and Learn for Canva - Learn Graphic Design canva graphic ≤5 10
5
Adobe Spark Post: Graphic Design & Story Templates adobe sparks 53 46
6
Desygner: Free Graphic Design Maker & Editor grphic design 53 17
7
Canvas Teacher canvas teacher 31 34
8
Business Model Canvas & SWOT swot canvas ≤5 30
9
Crello – Video, Artwork & Graphic Design Maker video graphics 18 16
10
Guide for Canva canva video ≤5 15

These five keywords: “canva”, “dagiti”, “photoshop”, “drawin”, “draeing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Canva: Graphic Design, Video Collage, Logo Maker”, “Canvas Student”, “Color Canva”, “Guide and Learn for Canva - Learn Graphic Design”, “Adobe Spark Post: Graphic Design & Story Templates”, “Desygner: Free Graphic Design Maker & Editor”, “Canvas Teacher”, “Business Model Canvas & SWOT”, “Crello – Video, Artwork & Graphic Design Maker”, “Guide for Canva”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sketch pad”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sketch pad