"skechers" App Store Keywords Research Case | ASOTools
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"skechers" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “skechers” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “image reverse search”, “downloadable music”, “caixa”, “t-rex”, “sputnik”, “coração”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “skechers” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword skechers from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
skechers shoes 45 35 250+ 175
skechers go walk 34 30 249 234
skechers usa 19 37 250+ 223
skechers usa, inc ≤5 30 250+ 231
skechers conference ≤5 30 249 242

The search volume of the core keyword skechers in Google App Store reached 53, its difficulty level reached 44, and the number of apps related to it reached 250+, among them, there are 207 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Skechers: Shop Shoes & Apparel sketchers 50 24
2
Skechers Conference skechers conference ≤5 30
3
Scary Teacher 3D teacher 52 65
4
SketchBook - draw and paint draws 66 26
5
Sketchers United sketchers united 15 26
6
Photo Sketch Maker picture drawing 37 14
7
Sketcher FREE sketcher free 12 8
8
Sneaker Art! snker game 60 32
9
SketchAR Create Art Draw Paint Colours skatch ar 29 10
10
smART sketcher Projector smart sketcher 15 37

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
eather 100 97 249 219
googl 100 80 249 193
ficpok 100 71 249 244
golgil 100 70 249 246
youtubetm 100 70 249 241

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Earth google e a r t h 75 19
2
Weather weathered 100 28
3
3D EARTH - accurate weather forecast & rain radar 3d earth 19 10
4
WEATHER NOW weathernow 39 18
5
Earth & Moon in HD Gyro 3D Parallax Live Wallpaper movement of the earth 18 16
6
Daily Live Weather Forecast App wydar ≤5 15
7
Earth 3D globe terrestre 29 12
8
weather rawalpindi weather 45 16
9
Weather Forecast & Snow Radar: The Weather Channel wather 100 31
10
1Weather : Forecasts, Widgets, Snow Alerts & Radar iweather 62 22

These five keywords: “eather”, “googl”, “ficpok”, “golgil”, “youtubetm”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Earth”, “Weather”, “3D EARTH - accurate weather forecast & rain radar”, “WEATHER NOW”, “Earth & Moon in HD Gyro 3D Parallax Live Wallpaper”, “Daily Live Weather Forecast App”, “Earth 3D”, “weather”, “Weather Forecast & Snow Radar: The Weather Channel”, “1Weather : Forecasts, Widgets, Snow Alerts & Radar”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “skechers”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “skechers