"siêu nhân" App Store Keywords Research Case | ASOTools
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"siêu nhân" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “siêu nhân” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “điện thoại”, “recent”, “toner”, “terjemahkan”, “seahawks”, “dinners”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “siêu nhân” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword siêu nhân from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
siêu nhân nhện 33 7 250+ 110
siêu nhân gao 28 23 250+ 168
siêu nhân anh hùng 12 10 250+ 142
siêu nhân nhện bắn súng 9 23 249 189
năm anh em siêu nhân ≤5 17 249 187

The search volume of the core keyword siêu nhân in Google App Store reached 43, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rangers Camera Photo Editor : SuperHero Mask ???? toqger 9 25
2
Superhero Flying Future Robot City Rescue Fighter flying robot superhero crime city rescue ≤5 30
3
Hero At War : Spider Power Shooter Games spider war ≤5 6
4
Red Robot Ranger Flying Power Car Transform 2020 kerrie power game ≤5 21
5
Iron Craft MOD Super Hero: Run, Dash, & Jump super hero jumper game ≤5 30
6
Amazing Rope Frog Battle Hero: Spider Fighter Hero juegos del hombre arana 23 14
7
Frog Ninja Hero City Rescue Superhero Games greenninja ≤5 23
8
Light Speed Robot Hero Grand City Rescue Mission eyeyey ≤5 30
9
Grand Robot Superhero: Speed Hero chlorella 39 30
10
Super Light Speed Robot Training: Shooting Games bbjn ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
messeng 78 79 250+ 147
imasseger 78 59 250+ 236
mesasger 78 29 250+ 160
mêsenger 78 24 249 141
hggames 75 12 250+ 113

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Messenger – Text and Video Chat for Free messenger 83 86
2
Messages massaging 70 15
3
Messenger - Free Texting App imessager 53 24
4
Messenger Lite: Free Calls & Messages messenger lite 49 21
5
Messages massage 62 66
6
Messenger Kids – The Messaging App for Kids messenger kids 50 22
7
Verizon Messages messesing 55 21
8
Messages message box 12 11
9
New Messenger 2020 new apps com 19 30
10
Messenger for SMS appic sms ≤5 30

These five keywords: “messeng”, “imasseger”, “mesasger”, “mêsenger”, “hggames”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Messenger – Text and Video Chat for Free”, “Messages”, “Messenger - Free Texting App”, “Messenger Lite: Free Calls & Messages”, “Messages”, “Messenger Kids – The Messaging App for Kids”, “Verizon Messages”, “Messages”, “New Messenger 2020”, “Messenger for SMS”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “siêu nhân”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “siêu nhân