"sirena" App Store Keywords Research Case | ASOTools
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"sirena" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sirena” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “magna”, “savings”, “sherlocked”, “zion”, “clothing shopping”, “army bomb”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sirena” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sirena from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
cabeça de sirena 34 1 250+ 28
sirenas 32 5 250+ 102
la sirena 28 5 250+ 104
mi amiga la sirena 23 30 250+ 157
sirenas de policia 19 2 250+ 53

The search volume of the core keyword sirena in Google App Store reached 34, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sirena App sirena app 9 3
2
Mermaid Secrets1- Mermaid Princess Rescue Story putri duyang 34 14
3
Mermaids mermaids 44 11
4
Cute Mermaid Dress Up głupie gry dla dziewczyn syrenki ≤5 19
5
Sirena - Delivery y Pickup SirenaGo la sirena 28 5
6
Mermaid Adventure Simulator: Beach & Sea Survival sereia 39 6
7
Mermaid Secrets11- Mermaid Princess Salon Games marmaid 53 5
8
Mermaid Craft: Ocean Princess. Sea Adventure Games mermaid 48 68
9
🧜‍♀️Mermaid Princess Makeup - Girl Fashion Salon ariella 23 38
10
Mermaid Secrets 7– Save Mermaids Mia secuestro 29 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
siren head 61 65 250+ 22
mean 61 44 250+ 150
saran head 61 1 250+ 25
srien head 61 1 250+ 23
siren-head 61 1 250+ 22

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Siren Head Field siren-head 61 1
2
Siren Head: Reborn sireh 6 1
3
Siren Head two heads 23 30
4
Call Siren Head chat + video call (Simulation) coincide 39 20
5
Siren Head The Game siren head game 35 6
6
Siren Head : Once Again! been sick again ≤5 26
7
City Of Siren Head to the Jungle Horror Woods pinhead 38 11
8
Scary Siren Head Monster : Horror Jail Escape permainan monster siren head ≤5 30
9
Fake Call Siren Head saran head 61 1
10
Siren Head Horror - Scary Game acary games 22 9

These five keywords: “siren head”, “mean”, “saran head”, “srien head”, “siren-head”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Siren Head Field”, “Siren Head: Reborn”, “Siren Head”, “Call Siren Head chat + video call (Simulation)”, “Siren Head The Game”, “Siren Head : Once Again!”, “City Of Siren Head to the Jungle Horror Woods”, “Scary Siren Head Monster : Horror Jail Escape”, “Fake Call Siren Head”, “Siren Head Horror - Scary Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sirena”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sirena