"shortcuts" App Store Keywords Research Case | ASOTools
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"shortcuts" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shortcuts” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “wallpaper hd”, “traduction francais espagnol”, “tie dye”, “hawawi”, “hulh”, “angelique boyer”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shortcuts” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shortcuts from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shortcuts for iphone 35 15 250+ 128
app shortcuts 34 8 250+ 75
shortcuts app 33 6 250+ 73
siri shortcuts 28 12 250+ 108
keyboard shortcuts keys 23 30 250+ 5

The search volume of the core keyword shortcuts in Google App Store reached 52, its difficulty level reached 30, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shortcuts ahortcuts 37 22
2
Shortcut Maker app shortcuts 34 8
3
X Icon Changer - Customize App Icon & Shortcut appicon 46 9
4
Shortcut Run shortcut 50 63
5
Shortcut Creator home screen app creator ≤5 10
6
Simple Shortcuts - Create Shortcuts shortcuts ios app ≤5 30
7
QuickShortcutMaker quickshortcutmaker 53 34
8
Photo Shortcut on Home Screen youtube home screen my photo app ≤5 12
9
Sesame - Universal Search and Shortcuts sesame 33 42
10
Tile Shortcuts - Quick settings apps & shortcuts tom bailey apps ≤5 17

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bings 77 23 250+ 123
x 75 83 249 89
video.youtube 73 23 250+ 156
for youtube videos 73 30 250+ 173
bing 72 49 250+ 147

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Microsoft Bing Search bbing 77 42
2
Bing places for business bing places 15 34
3
Search Engines - Google Bing Yahoo Duck Duck Ask bing search engine app ≤5 14
4
Bing TV Streams bing tv streams ≤5 6
5
Microsoft Edge: Web Browser microsoft edge 56 34
6
Bing Wallpapers bing wallpaper 23 15
7
Bing Bang bing bang ≤5 13
8
Microsoft Translator bing translator 38 16
9
Muzei - Bing Image of the Day linkme muzei ≤5 12
10
Bingo at Home bimgo 36 16

These five keywords: “bings”, “x”, “video.youtube”, “for youtube videos”, “bing”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Microsoft Bing Search”, “Bing places for business”, “Search Engines - Google Bing Yahoo Duck Duck Ask”, “Bing TV Streams”, “Microsoft Edge: Web Browser”, “Bing Wallpapers”, “Bing Bang”, “Microsoft Translator”, “Muzei - Bing Image of the Day”, “Bingo at Home”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shortcuts”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shortcuts