"shortcut" App Store Keywords Research Case | ASOTools
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"shortcut" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shortcut” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “aptoides”, “greene”, “مطاعم”, “premier bet”, “oi”, “moringa”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shortcut” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shortcut from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
quickshortcutmaker 53 34 250+ 183
shortcuts 52 30 250+ 49
quick shortcut maker 46 30 250+ 16
shortcut keyboard 41 3 250+ 23
shortcuts for iphone 35 15 250+ 128

The search volume of the core keyword shortcut in Google App Store reached 50, its difficulty level reached 63, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shortcut Run short cut 46 17
2
Shortcut Maker app shortcuts 34 8
3
Shortcuts shortcuts 52 30
4
Shortcut Creator home screen app creator ≤5 10
5
QuickShortcutMaker quickshortcutmaker 53 34
6
X Icon Changer - Customize App Icon & Shortcut appicon 46 9
7
Shortcut to My apps shortcut to my apps ≤5 30
8
Shortcut Master (Lite) card master lite ≤5 20
9
Simple Shortcuts - Create Shortcuts shortcuts ios app ≤5 30
10
Photo Shortcut on Home Screen youtube home screen my photo app ≤5 12

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
chrome 76 45 249 140
x 75 83 249 89
chomere 75 56 249 222
choromer 75 46 248 191
hrome 75 43 249 162

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Chrome: Fast & Secure chomere 75 56
2
Chrome Beta extensions for chrome 56 38
3
Chrome Dev dev 46 60
4
Chrome Remote Desktop chrome desktop remote 51 35
5
Chrome Canary (Unstable) canary chrome 24 33
6
Microsoft Edge: Web Browser microsoft edge 56 34
7
Internet Browser for Sony TV browser 58 84
8
Firefox Browser: fast, private & safe web browser firefox 69 33
9
Phone to Chrome phone to chrome ≤5 30
10
TVWeb Browser for TV int 45 50

These five keywords: “chrome”, “x”, “chomere”, “choromer”, “hrome”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Chrome: Fast & Secure”, “Chrome Beta”, “Chrome Dev”, “Chrome Remote Desktop”, “Chrome Canary (Unstable)”, “Microsoft Edge: Web Browser”, “Internet Browser for Sony TV”, “Firefox Browser: fast, private & safe web browser”, “Phone to Chrome”, “TVWeb Browser for TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shortcut”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shortcut