"shope" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shope” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “inventory management”, “vietnamnet”, “sixt”, “osito”, “adobe color”, “life lock”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shope” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shope from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shopee 78 53 249 151
shopee malaysia 51 31 249 169
shopee seller centre 45 35 248 169
shopee philippines 41 30 249 161
shopee.philippines 41 30 249 173

The search volume of the core keyword shope in Google App Store reached 36, its difficulty level reached 32, and the number of apps related to it reached 248, among them, there are 149 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shopee 12.12 Birthday Sale shoopy 50 39
2
Shopee 12.12 Christmas Sale shopee 78 53
3
shope shpeee ≤5 30
4
Shopee MY 12.12 Birthday Sale shopee malaysia 51 31
5
Shop: package & order tracker shop 60 83
6
ShopE Online Shop eshopee ≤5 16
7
Shope Home sendo: 7.7 hè sale khổng lồ ≤5 30
8
Shopee: 12.12 Birthday Sale shopee thailand 29 23
9
Coupons For Shopee _Hot Deals & Discounts_ shopee sg hot deals best price ≤5 30
10
Shopee 12.12 Birthday Sale 蝦皮拍賣 ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amaz 100 60 248 76
amazin 100 52 250+ 188
amaxon 100 29 248 126
smazon 100 29 246 126
amizon 100 27 247 120

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Amazon Shopping - Search, Find, Ship, and Save amazin 100 52
2
Amazon Prime Video àmazon prime 85 45
3
Prime Video - Android TV pr 53 52
4
Amazon Music amazon alexa music 9 15
5
Amazon for Tablets amazon for ipad 29 33
6
Amazon Music: Stream and Discover Songs & Podcasts amazon music 63 31
7
Amazon Alexa Music, Cameras, & TV Control alexa chung 39 48
8
Amazon Photos amazon photo 47 35
9
Amazon Prime Now amazon fresh 45 25
10
Amazon A to Z amazon a to z 49 18

These five keywords: “amaz”, “amazin”, “amaxon”, “smazon”, “amizon”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Amazon Shopping - Search, Find, Ship, and Save”, “Amazon Prime Video”, “Prime Video - Android TV”, “Amazon Music”, “Amazon for Tablets”, “Amazon Music: Stream and Discover Songs & Podcasts”, “Amazon Alexa Music, Cameras, & TV Control”, “Amazon Photos”, “Amazon Prime Now”, “Amazon A to Z”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shope”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shope