"shipment tracking" App Store Keywords Research Case | ASOTools
×

"shipment tracking" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shipment tracking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pob g”, “full time”, “apple watch faces”, “риа новости”, “game of king”, “norwegian english”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shipment tracking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shipment tracking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
tracking shipment 41 9 250+ 66
shipment tracking app ≤5 5 250+ 82
tracking shipment net ≤5 7 250+ 90
shipment tracking havells ≤5 30 250+ 232
dhl shipment tracking app ≤5 30 250+ 134

The search volume of the core keyword shipment tracking in Google App Store reached 41, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 72 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ALL-IN-ONE PACKAGE TRACKING 17 track 55 32
2
Shop: package & order tracker shop 60 83
3
AfterShip Package Tracker - Orders Parcel Tracking mondial relay 58 30
4
ParcelTrack - Package Tracker for Fedex, UPS, USPS parcel tracking 46 14
5
Package Tracker - Fedex, USPS, UPS, Wish, DHL, TNT myhermes 39 30
6
Deliveries Package Tracker deliveries 49 35
7
Package Tracking - USPS, DHL, UPS, FedEx, TNT packlink 43 40
8
OneTracker - Package Tracker one tracking 60 30
9
Route - Package Tracker for Your Online Orders route 45 60
10
Parcels - Track Packages from Aliexpress, eBay parcel 39 36

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
@walmart 88 28 248 167
walmart 84 41 248 164
aloexpress 83 41 250+ 200
airliexpress 83 38 250+ 187
allí expres 83 35 249 167

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery walmate 88 31
2
Walmart InHome Delivery hw delivery app ≤5 30
3
Walmart MoneyCard walmart money card 46 36
4
Me@Walmart walmartone 56 39
5
Barcode Scanner For Walmart walmart scanner 22 9
6
My Walmart Schedule walmart schedule 28 26
7
Walmart eBooks walmart ebooks 11 13
8
Spark City spark city 11 27
9
Walmart Investors wualmart usa 48 30
10
Pic Print App: Walmart Photo Prints wal mart photo center 39 34

These five keywords: “@walmart”, “walmart”, “aloexpress”, “airliexpress”, “allí expres”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Walmart InHome Delivery”, “Walmart MoneyCard”, “Me@Walmart”, “Barcode Scanner For Walmart”, “My Walmart Schedule”, “Walmart eBooks”, “Spark City”, “Walmart Investors”, “Pic Print App: Walmart Photo Prints”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shipment tracking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shipment tracking