"ship tracker" App Store Keywords Research Case | ASOTools
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"ship tracker" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ship tracker” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “twitter save video”, “ail”, “английском языке”, “mandible”, “farm”, “namaz vakti”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ship tracker” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ship tracker from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
relationship tracker 16 10 250+ 92
cruise ship tracker 14 9 250+ 133
ship ais tracker 11 30 249 162
ship tracker live 9 7 250+ 112
great lakes ship tracker 6 13 249 122

The search volume of the core keyword ship tracker in Google App Store reached 41, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 99 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Marine Radar - Ship tracker ship tracking 32 10
2
Ship Tracker - Live Marine Radar & Boat traffic localizar todo 31 33
3
Ship Locator- Ship Tracker & Vessel Finder ship locator 11 7
4
VesselFinder Free vesselfinder 48 19
5
MarineTraffic ship positions marine traffice 56 23
6
Marine Tracker - Maritime traffic - Ship radar marine tracker 19 8
7
Ship Radar - Ship Tracker & Vessel Tracking vessel app ≤5 3
8
Ship Tracker - Live Marine Radar rutas de barcos en vivo ≤5 30
9
FindShip find ship 29 9
10
Ship Info ship charterer ≤5 21

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aloexpress 83 41 250+ 200
airliexpress 83 38 250+ 187
allí expres 83 35 249 167
alexspres 83 34 250+ 183
ally express 83 34 250+ 181

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
AliExpress airliexpress 83 38
2
AiHelper - Price tracker промокоды алиэкспресс 34 24
3
AliExpress Super Deals алиэкспресс на русском цены в рублях старая версия ≤5 22
4
速卖通卖家 6 18
5
Price History - Shopping Tool for china Shops aliepress ≤5 7
6
AliRadar shopping assistant aliradar 7 32
7
Ali Coupons aliexpress coupons 33 7
8
Alibaba.com - Leading online B2B Trade Marketplace alibaba 65 26
9
China Online Shopping - China Shopping App alifeed shopping app ≤5 30
10
Backit cashback: eBay, Aliexpress and 900+ shops кэшбэк алиэкспресс epn ≤5 24

These five keywords: “aloexpress”, “airliexpress”, “allí expres”, “alexspres”, “ally express”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “AliExpress”, “AiHelper - Price tracker”, “AliExpress Super Deals”, “速卖通卖家”, “Price History - Shopping Tool for china Shops”, “AliRadar shopping assistant”, “Ali Coupons”, “Alibaba.com - Leading online B2B Trade Marketplace”, “China Online Shopping - China Shopping App”, “Backit cashback: eBay, Aliexpress and 900+ shops”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ship tracker”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “ship tracker