"shell" App Store Keywords Research Case | ASOTools
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"shell" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shell” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “babas”, “petsmart”, “powerpoint”, “diretta gol”, “randy orton”, “week days”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shell” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shell from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shell shocker 53 43 250+ 219
bookshellf 51 61 249 247
shell shockers 47 42 250+ 222
shell shocked 45 45 249 220
shells 45 13 250+ 34

The search volume of the core keyword shell in Google App Store reached 57, its difficulty level reached 55, and the number of apps related to it reached 248, among them, there are 33 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shell US & Canada shells 45 13
2
Fuel Rewards® program fuel rewards 27 12
3
Shell Advantage Rewards (ShARe) lassus bros oil inc ≤5 30
4
Shell Terminal Emulator terminal emulator app ≤5 5
5
Terminal, Shell for Android shell commander 2.0 ≤5 20
6
Visual Shell shell fcu mobile ≤5 25
7
Shell FCU Mobile shell federal credit union 28 48
8
Shell LubeAnalyst mi copiloto de shell ≤5 23
9
Shell Recharge sheel driver ≤5 30
10
Shell GIDS shell gids ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
gases 78 16 250+ 74
x 75 83 249 89
web 72 79 250+ 110
gasolineras 68 10 246 95
gas station near me 65 15 250+ 121

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Gases gases ideales 26 17
2
Gas Converter easy gas converter air liquide ≤5 20
3
abdominal gases gassy 19 37
4
GasBuddy: Find and Pay for Cheap Gas and Fuel gas station near me 65 15
5
F-Gas Tool greenhouse gas 41 41
6
ALGA - Gases Arteriales alga 22 39
7
Mine Gases & Gas Testing gase 41 22
8
iGASES gas guide and converter igases ≤5 30
9
Gas properties & conversion scf co2 pvt properties ≤5 30
10
Fart Prank | Sound Effect Button fart 43 63

These five keywords: “gases”, “x”, “web”, “gasolineras”, “gas station near me”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gases”, “Gas Converter”, “abdominal gases”, “GasBuddy: Find and Pay for Cheap Gas and Fuel”, “F-Gas Tool”, “ALGA - Gases Arteriales”, “Mine Gases & Gas Testing”, “iGASES gas guide and converter”, “Gas properties & conversion”, “Fart Prank | Sound Effect Button”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shell”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shell