"shawshank redemption" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shawshank redemption” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “today gold rate”, “metro pcs”, “vivo”, “red”, “nelson mandela”, “barbra streisand”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shawshank redemption” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shawshank redemption from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
the shawshank redemption 51 57 250+ 238
shawshank redemption book 16 20 250+ 152
the shawshank redemption game ≤5 30 250+ 245
shawshank redemption game ≤5 30 250+ 207
shawshank redemption game 2 ≤5 30 250+ 184

The search volume of the core keyword shawshank redemption in Google App Store reached 51, its difficulty level reached 28, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Prison Escape: Stickman Adventure komplex 23 32
2
Escape game : prison adventure 2 the suffering 19 22
3
Prison Escape prison breakouts 61 8
4
Can You Escape - Prison Break prison break the final break 29 12
5
Escape Alcatraz escape alcatraz 27 28
6
Prison Break: Lockdown (Free) prison break - 24 hours ≤5 30
7
Escape game:prison adventure приключение 23 29
8
Escape World's Toughest Prison toughest 29 28
9
Prison Escape 2020 - Alcatraz Prison Escape Game escape 2020 18 13
10
Prison Escape - Free Adventure Games gangster's escape ≤5 4

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
golgil 100 70 249 246
fqcebooka 100 60 250+ 231
amaxon 100 28 247 122
amazom 100 23 246 107
whatsapp website 100 17 250+ 122

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Teach Me Anatomy: 3D Human Body & Clinical Quizzes anatomical 24 3
2
Jack’d - Gay Chat & Dating jack 51 67
3
SKOUT - Meet, Chat, Go Live skout 52 35
4
DiskDigger photo recovery recovered 48 10
5
Akinator vuess 61 25
6
Wonolo wonolo 26 32
7
Hangouts hangouts 68 27
8
Flurv - Meet, Chat, Friend flur 23 36
9
GYM Fighting Games: Bodybuilder Trainer Fight PRO shannon lee 41 52
10
SuperVPN Free VPN Client vbn 40 41

These five keywords: “golgil”, “fqcebooka”, “amaxon”, “amazom”, “whatsapp website”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Teach Me Anatomy: 3D Human Body & Clinical Quizzes”, “Jack’d - Gay Chat & Dating”, “SKOUT - Meet, Chat, Go Live”, “DiskDigger photo recovery”, “Akinator”, “Wonolo”, “Hangouts”, “Flurv - Meet, Chat, Friend”, “GYM Fighting Games: Bodybuilder Trainer Fight PRO”, “SuperVPN Free VPN Client”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shawshank redemption”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shawshank redemption