"sharks" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sharks” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “ronnie”, “wp poczta”, “kiss asian”, “omegal”, “l'occitane”, “tata aia”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sharks” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sharks from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
hungry sharks	33	7	250+	83
sanjose sharks	31	48	250+	244
hungry sharks world	29	16	250+	129
fishing for sharks	29	13	250+	121
sharks games	26	10	250+	109

The search volume of the core keyword sharks in Google App Store reached 49, its difficulty level reached 16, and the number of apps related to it reached 250+, among them, there are 90 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Hungry Shark Evolution	shark	57	71
2		Hungry Shark World	tidurones	48	18
3		Double Head Shark Attack - Multiplayer	the shallows	41	36
4		Shark Simulator	shark simulator	16	10
5		Raft Survival: Ocean Nomad - Simulator	raft	55	58
6		Shark World	feed the shark	≤5	14
7		Whale Shark Attack FPS Sniper - Shark Hunting Game	shark hunting	10	10
8		Shark Simulator 2018	angry shark attack simulator	≤5	8
9		Shark Attack	shark attacks	38	4
10		Shark Shark Run	sharks sharks sharks sharks sharks	≤5	30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
roblodlx	88	30	250+	241
kohoot	82	44	249	219
tubifly	80	68	249	246
jgmx	77	68	250+	250
gamesaa	75	68	250+	248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Among Us	among us	87	77
2		Homescapes	home's	65	36
3		Toca Life World: Build stories & create your world	to	58	89
4		Dropbox: Cloud Storage to Backup, Sync, File Share	drobook	72	54
5		Magic Tiles 3	tiles	49	58
6		Discord - Talk, Video Chat & Hang Out with Friends	niscord	83	57
7		Toca Kitchen 2	foods	77	35
8		Gacha Life	gacha life	63	29
9		Snapchat	snapchat	83	47
10		Roblox	roblocxx	88	63

These five keywords: “roblodlx”, “kohoot”, “tubifly”, “jgmx”, “gamesaa”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Among Us”, “Homescapes”, “Toca Life World: Build stories & create your world”, “Dropbox: Cloud Storage to Backup, Sync, File Share”, “Magic Tiles 3”, “Discord - Talk, Video Chat & Hang Out with Friends”, “Toca Kitchen 2”, “Gacha Life”, “Snapchat”, “Roblox”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sharks”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools