"shadow of war" App Store Keywords Research Case | ASOTools
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"shadow of war" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shadow of war” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “certificate”, “nieuws”, “bee”, “frito lay”, “hookups”, “the amazing spider man”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shadow of war” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shadow of war from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
middle earth shadow of war 31 31 250+ 211
shadow of war middle earth 31 30 250+ 196
middle-earth shadow of war 2 ≤5 24 250+ 234
middle earth shadow of war mobile ≤5 24 250+ 230
middle earth shadow of war mobile game ≤5 20 248 220

The search volume of the core keyword shadow of war in Google App Store reached 34, its difficulty level reached 27, and the number of apps related to it reached 250+, among them, there are 181 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Stickman Legends: Shadow Of War Fighting Games DB shawdow of war 34 28
2
Liyla and the Shadows of War shadows of war 22 27
3
Shadow of Death: Darkness RPG - Fight Now! shadow of death 21 24
4
Shadowgun War Games - Online PvP FPS war games 53 44
5
Shadow Knight Premium: Online Fighting Game knightsera ≤5 30
6
Shadow of Death: Dark Knight - Stickman Fighting shadow dark 41 19
7
Stickman Legends: Shadow War Offline Fighting Game stickman legends 17 17
8
Shadow of Death 2 - Shadow Fighting Game sodom 28 43
9
Stick Shadow: War Fight styx renegade 21 44
10
The Ranger - Lord of the Rings RPG Gamebook the rings riddle ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fiscord 83 47 250+ 216
discorded 83 30 249 17
fortnaiter 77 30 250+ 245
pubge mobail 73 46 249 203
d 70 100 250+ 244

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
2
Bot Designer For Discord discotd bot 58 30
3
Discord Bots discord bot 45 30
4
Amongcord Sync dsicord 61 48
5
Legacy of Discord-FuriousWings lagacy 55 42
6
Steam Chat steam chat 18 33
7
Foxo Stickers furry stickers 8 3
8
Rune: Teammates & Voice Chat for Games! rune 36 37
9
Really Bad Chess really bad chess 9 30
10
Gamer Chat gamer chat 7 14

These five keywords: “fiscord”, “discorded”, “fortnaiter”, “pubge mobail”, “d”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Discord - Talk, Video Chat & Hang Out with Friends”, “Bot Designer For Discord”, “Discord Bots”, “Amongcord Sync”, “Legacy of Discord-FuriousWings”, “Steam Chat”, “Foxo Stickers”, “Rune: Teammates & Voice Chat for Games!”, “Really Bad Chess”, “Gamer Chat”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shadow of war”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shadow of war