"shadi com" App Store Keywords Research Case | ASOTools
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"shadi com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “shadi com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “musical notes”, “roberto carlos”, “tampon”, “g a m e game game”, “hight school”, “payments bank airtel”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “shadi com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword shadi com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
shadi com marathi 7 2 250+ 44
shadi com app ≤5 2 250+ 52
shadi com hindu yadav ≤5 22 249 227
shadi .com kannada ≤5 5 250+ 68
rajput shadi .com ≤5 3 250+ 53

The search volume of the core keyword shadi com in Google App Store reached 41, its difficulty level reached 2, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Shaadi.com - #1 Matrimony, Dating app for Indians shaddi 43 4
2
Marathi Matrimony App - MarathiShaadi.com marathi shaadi 8 2
3
Muslim Dating & Marriage App - Muslim Shaadi muslim shadi.com app download ≤5 3
4
PunjabiShaadi.com - Now with Video Calling punjabi shaadi ≤5 2
5
Kannada Matrimony & Marriage App - Kannada Shaadi shadi .com kannada ≤5 5
6
Jeevansathi.com jeevansathi 40 7
7
BengaliShaadi.com- Matrimony & Matchmaking App saadi.com app bengali ≤5 3
8
????Free Matrimony - Dating App for marriage free matrimony 6 4
9
Divorcee Matrimony - Exclusive Second Marriage App divorceematrimony ≤5 30
10
Select Shaadi select shaadi ≤5 5

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
co m 63 30 249 246
indian 52 67 250+ 96
grooms 51 8 250+ 64
arabs 50 9 250+ 111
marriages 50 2 250+ 48

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
네이버 - NAVER 네이버 61 41
2
Souq.com suoq 51 32
3
YouTube Kids youtoubu 100 30
4
VK — live chatting & free calls аконтакт 88 68
5
UC Browser- Free & Fast Video Downloader, News App u cv browser 61 19
6
Microsoft Outlook: Organize Your Email & Calendar hot maill 100 30
7
Google Meet goigle meets 83 57
8
Gmail giamail 100 74
9
Booking.com: Hotels, Apartments & Accommodation bôking 80 16
10
Opera Mini - fast web browser operas 60 21

These five keywords: “co m”, “indian”, “grooms”, “arabs”, “marriages”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “네이버 - NAVER”, “Souq.com”, “YouTube Kids”, “VK — live chatting & free calls”, “UC Browser- Free & Fast Video Downloader, News App”, “Microsoft Outlook: Organize Your Email & Calendar”, “Google Meet”, “Gmail”, “Booking.com: Hotels, Apartments & Accommodation”, “Opera Mini - fast web browser”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “shadi com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “shadi com