"selling" App Store Keywords Research Case | ASOTools
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"selling" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “selling” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “google cast”, “status video for whatsapp”, “san lorenzo”, “draco”, “morals”, “addams family”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “selling” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword selling from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
counselling 51 20 250+ 53
selling cars 39 12 250+ 90
marriage counselling 38 9 250+ 65
car selling 37 11 250+ 83
selling apps 34 12 250+ 86

The search volume of the core keyword selling in Google App Store reached 41, its difficulty level reached 25, and the number of apps related to it reached 249, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 34
2
5miles: Buy and Sell Used Stuff Locally 5 miles 35 20
3
OFFERit - Buy and Sell Used Stuff Locally tradet vendere vestiti usati 6 14
4
Mercari: Your Marketplace merikari 66 55
5
VarageSale: Sell simply, buy safely. varage sale 35 21
6
eBay Shopping - Buy, sell, and save this holiday ensy 90 44
7
craigslist craig 80 38
8
Carousell: Snap-Sell, Chat-Buy mudah 55 58
9
Swapit - Buy & Sell Used Stuff secondhand lions 36 26
10
Shpock - Sell Fast & Earn Cash. Your Marketplace. shpock 39 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
amzoma 100 30 250+ 160
eeba 90 53 249 202
ensy 90 44 249 199
e bay 90 44 248 216
"eba 90 36 250+ 169

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
مالتینا | Malltina maltina 12 28
2
Amazon Honeycode creature code mobile, llc ≤5 30
3
Amazon Cloud Cam amazon camera 23 21
4
Amazon WorkDocs my docs amazon 18 30
5
AEA – Amazon Employees aea 30 43
6
Amazon Hub Counter the hub amazon 41 30
7
Amazon Assistant amazon kundenservice 33 41
8
Online Shopping App: Free Offer, India Shop Online online shopping offers 7 10
9
Amazon A to Z amazon a to z 49 18
10
Amazon Care pillpack amazon 7 30

These five keywords: “amzoma”, “eeba”, “ensy”, “e bay”, “"eba”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “مالتینا | Malltina”, “Amazon Honeycode”, “Amazon Cloud Cam”, “Amazon WorkDocs”, “AEA – Amazon Employees”, “Amazon Hub Counter”, “Amazon Assistant”, “Online Shopping App: Free Offer, India Shop Online”, “Amazon A to Z”, “Amazon Care”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “selling”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “selling