"self-care" App Store Keywords Research Case | ASOTools
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"self-care" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “self-care” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “rosary prayers”, “bsc”, “bluebeam”, “gratis musica descargar”, “g6pd”, “sting”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “self-care” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword self-care from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
self care 43 30 250+ 143
spectranet self care 21 30 250+ 240
care of self 18 30 250+ 128
self care journal 13 8 250+ 110
time self care 12 22 250+ 224

The search volume of the core keyword self-care in Google App Store reached 41, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 141 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Sparkle: Self-Care Checklist, Tracker & Journal self care 43 30
2
#SelfCare pleasing 53 9
3
InnerHour Self-Care Therapy - Anxiety & Depression mentaal beter 14 9
4
Shine: Calm Anxiety & Stress shine 50 60
5
Remente: Self Improvement improvement 45 48
6
Joy - Self Care Morning Routine joyapp 11 24
7
Amaru: The Self-Care Virtual Pet self care pet ≤5 30
8
self care : the parts of self love self-care stickers ≤5 30
9
365 Gratitude: Self-Care Journal self care decisions, llc ≤5 28
10
Womaze: Self-Care & Motivation womaze ≤5 28

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pentireste 87 51 250+ 230
tiek took 83 57 250+ 241
mobiles 72 53 250+ 183
sopora 72 30 250+ 164
k 68 78 250+ 64

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
أفكار منزلية بسيطة 2021 اشغال يدوية 21 4
2
Test prep. for CompTIA PenTest+ PT0-001. PRO pentest+ pt0-001 ≤5 30
3
Test prep. for CompTIA PenTest+ PT0-001 pentest+ pt0-001 ≤5 30
4
CompTIA® Network+ Practice Test network + comptia 19 30
5
Mini Metro mini metro 27 27
6
PrinterOn Print Service printeron print service ≤5 10
7
Five Below five below 52 36
8
Best Fiends - Free Puzzle Game best friends 51 48
9
We Heart It we heart it 46 54
10
Learn Korean - 15,000 Words 15 000 33 30

These five keywords: “pentireste”, “tiek took”, “mobiles”, “sopora”, “k”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “أفكار منزلية بسيطة 2021”, “Test prep. for CompTIA PenTest+ PT0-001. PRO”, “Test prep. for CompTIA PenTest+ PT0-001”, “CompTIA® Network+ Practice Test”, “Mini Metro”, “PrinterOn Print Service”, “Five Below”, “Best Fiends - Free Puzzle Game”, “We Heart It”, “Learn Korean - 15,000 Words”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “self-care”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “self-care