"sekolah" App Store Keywords Research Case | ASOTools
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"sekolah" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “sekolah” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “girlish wallpaper”, “beetlejuice”, “you. tube”, “calvin harris”, “biznet”, “wallpaper beautiful”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “sekolah” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword sekolah from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
sekolahmu 41 43 249 212
luar sekolah 38 19 249 145
luar sekolah prakerja 36 26 248 133
organisasi siswa intra sekolah 31 46 250+ 240
sekolah menengah atas 18 7 250+ 115

The search volume of the core keyword sekolah in Google App Store reached 43, its difficulty level reached 34, and the number of apps related to it reached 250+, among them, there are 126 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SAKURA School Simulator sakuras 58 7
2
Sekolahmu sekolahmu 41 43
3
High School Simulator 2018 highschool 56 16
4
School Girls Simulator schools 49 31
5
Super High School Bus Driving Simulator 3D - 2020 podes 39 53
6
Soal Ujian SD (Sekolah Dasar) pelajaran sd kelas 1-6 ≤5 23
7
School Days school 64 85
8
sekolah nasima sekolah maitreyawira ≤5 30
9
Sunny School Stories sunny sunny 24 5
10
Anime High School Girls- Yandere Life Simulator 3D yandere simulater 51 18

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
girla 73 28 250+ 175
écoles direct 68 22 250+ 125
école directe 68 21 250+ 139
scholen 68 17 250+ 148
école direct 68 13 249 106

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
High School Simulator GirlA grila 6 18
2
High School Simulator 2017 high school 2017 6 11
3
High School Simulator 2018 highschool 56 16
4
Anime High School Girls- Yandere Life Simulator 3D yandere simulater 51 18
5
High School Simulator 2019 Preview high school simulator 2019 10 9
6
School Girls Simulator schools 49 31
7
High School Maze 3D sanaa lathan 41 52
8
My Talking Girl talking girl ≤5 11
9
School Life Simulator schoollife 31 17
10
SchoolGirl AI - 3D Multiplayer Sandbox Simulator schoolgirl 36 13

These five keywords: “girla”, “écoles direct”, “école directe”, “scholen”, “école direct”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “High School Simulator GirlA”, “High School Simulator 2017”, “High School Simulator 2018”, “Anime High School Girls- Yandere Life Simulator 3D”, “High School Simulator 2019 Preview”, “School Girls Simulator”, “High School Maze 3D”, “My Talking Girl”, “School Life Simulator”, “SchoolGirl AI - 3D Multiplayer Sandbox Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “sekolah”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “sekolah