"secure banking" App Store Keywords Research Case | ASOTools
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"secure banking" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “secure banking” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “acre”, “mma”, “watch espn”, “stack overflow”, “obs”, “figure”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “secure banking” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword secure banking from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
secure online banking 43 11 250+ 132
hdfc secure banking ≤5 22 249 223
hdfc secure banking app ≤5 21 249 223
vr-banking secure go ≤5 9 248 128
vr banking app secure go ≤5 6 248 112

The search volume of the core keyword secure banking in Google App Store reached 43, its difficulty level reached 10, and the number of apps related to it reached 249, among them, there are 118 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Chase Mobile vhase 70 52
2
Security Service myBranch App security service 34 20
3
United Security Bank Mobile united security bank app ≤5 22
4
HDFC Bank MobileBanking: Money Transfer & Bill Pay netbanking hdfc bank 80 48
5
Independence Bank independence bank 20 5
6
1st Security Bank of WA Mobile 1st security bank ≤5 30
7
First Security Bank first security bank 29 5
8
Novo - Small Business Banking novo 37 54
9
TouchBanking bna bank 14 30
10
The First Bank Mobile the first bank 21 2

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
netbanking hdfc bank 80 48 249 198
netbanking hdfc 80 44 249 185
statander 77 51 245 204
wellfargo 77 48 249 216
wallsfargo 77 45 249 219

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
HDFC Bank MobileBanking: Money Transfer & Bill Pay netbanking hdfc 80 44
2
HDFC Bank Corporate Mobile banking hdfc classic banking ≤5 25
3
HDFC Bank IR hdfc bank ir ≤5 30
4
Net Banking App for All India - HDFC - SBI - PNB hdfc net banking app download english ≤5 25
5
Recharge, Pay Bills & Shop payzapp 25 21
6
HDFC securities MobileTrading securities 56 37
7
HDFC Bank e Token snorkel 45 44
8
HDFC Bank Investor Relations hdfc bank ir ≤5 30
9
Banking Recruitment (HDFC Bank): Online Mock Tests hdfc bank job app ≤5 13
10
Trade Finance on Mobile hdfc bank trade finance ≤5 30

These five keywords: “netbanking hdfc bank”, “netbanking hdfc”, “statander”, “wellfargo”, “wallsfargo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “HDFC Bank MobileBanking: Money Transfer & Bill Pay”, “HDFC Bank Corporate Mobile banking”, “HDFC Bank IR”, “Net Banking App for All India - HDFC - SBI - PNB”, “Recharge, Pay Bills & Shop”, “HDFC securities MobileTrading”, “HDFC Bank e Token”, “HDFC Bank Investor Relations”, “Banking Recruitment (HDFC Bank): Online Mock Tests”, “Trade Finance on Mobile”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “secure banking”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “secure banking