"secondary" App Store Keywords Research Case | ASOTools
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"secondary" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “secondary” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “activision”, “rocks”, “yoga”, “no frills”, “ubs”, “klne master”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “secondary” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword secondary from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
secondary school 26 36 250+ 55
secondary phone number 7 9 250+ 109
pinetree secondary 6 32 250+ 244
free secondary phone number 6 8 248 102
secondary color grading ≤5 30 250+ 174

The search volume of the core keyword secondary in Google App Store reached 33, its difficulty level reached 56, and the number of apps related to it reached 250+, among them, there are 6 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
World Secondary Mission giochi di squadra antimafia ≤5 30
2
Special US Combat Secondary Mission quantum of solace 007 21 24
3
Israeli Mobile Number for SMS & Voice עוץ לי גוץ לי חינם ≤5 20
4
uLesson - #1 Online Learning App For Class & WAEC ulearning app 31 15
5
SHNV Matriculation Higher Secondary School s.h.n.v matriculation higher secondary school ≤5 26
6
Chanakya Secondary School ling liang church e wun secondary school ≤5 30
7
Spicer Higher Secondary School poweredby ComSchool montfort anglo indian - higer sec. school yercaud ≤5 30
8
Navjeevan Model Secondary School newlife secondary school ≤5 2
9
Regional Secondary School salerno secondary school ≤5 30
10
Govt. Senior Secondary School, Nuhianwali paramhansa senior secondary school ≤5 22

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
wappssap 90 71 249 245
wotchap 90 30 249 245
timdrt 75 30 250+ 239
text now 68 29 250+ 153
3nd 66 62 249 248

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
WhatsApp Messenger whatsapp website 100 17
2
WhatsApp Business busines 60 68
3
Whats Web wa web 78 30
4
free video calls and chat lizzy caplan 48 55
5
TextNow: Free Texting & Calling App text now 68 29
6
Text Free: Free Text Plus Call pringer 60 48
7
Parallel Space Lite-Dual App paralyzed face 21 26
8
Status Saver - Downloader for Whatsapp whatsapp status 56 18
9
Discord - Talk, Video Chat & Hang Out with Friends niscord 83 56
10
MeetMe: Chat & Meet New People meetme 58 29

These five keywords: “wappssap”, “wotchap”, “timdrt”, “text now”, “3nd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “WhatsApp Messenger”, “WhatsApp Business”, “Whats Web”, “free video calls and chat”, “TextNow: Free Texting & Calling App”, “Text Free: Free Text Plus Call”, “Parallel Space Lite-Dual App”, “Status Saver - Downloader for Whatsapp”, “Discord - Talk, Video Chat & Hang Out with Friends”, “MeetMe: Chat & Meet New People”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “secondary”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “secondary