"second hand" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “second hand” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “entrenando”, “pepa pig”, “f movies”, “apple play”, “pokémon go”, “allrecipes”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “second hand” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword second hand from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
second-hand 46 11 250+ 75
second-hand car 45 7 250+ 55
second hand furniture 23 11 250+ 77
second hand clothes 21 11 250+ 86
second hand bike showroom 16 6 250+ 67

The search volume of the core keyword second hand in Google App Store reached 36, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 73 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Carousell: Snap-Sell, Chat-Buy mudah 55 58
2
5miles: Buy and Sell Used Stuff Locally 5 miles 35 20
3
Bazaar&Market - Buy and Sell Second-Hand internetten satış yapma ≤5 9
4
Remix Second Hand & Outlet secondhand 30 11
5
nearme – Buy and Sell locally nearme app 7 6
6
OfferUp: Buy. Sell. Letgo. Mobile marketplace offer up 68 34
7
Shpock - Sell Fast & Earn Cash. Your Marketplace. shpock 39 23
8
Used Mobile Sell and Buy –Second Hand mobile Sell mobile used 18 22
9
Second hand furnitures second hand furniture 23 11
10
Second hand clothes secong hand 30 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
favs book 100 37 250+ 160
sbay 90 65 249 243
bebay 90 60 250+ 239
eeba 90 53 249 202
ebaby 90 45 250+ 198

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ThriftBooks: New & Used Books thriftbooks 41 44
2
Facebook faceb 100 79
3
Google Play Books - Ebooks, Audiobooks, and Comics books 62 72
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Amazon Kindle kindle 63 37
6
NOOK: Read eBooks & Magazines barnes and noble 63 44
7
Free Books - Download & Read Free Books read books anytime anywhere ≤5 10
8
Moon+ Reader moon reader 19 14
9
Likewise: Movie, TV, Book Recommendations recommendation 53 33
10
eReader Prestigio: Book Reader prestigio 36 39

These five keywords: “favs book”, “sbay”, “bebay”, “eeba”, “ebaby”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ThriftBooks: New & Used Books”, “Facebook”, “Google Play Books - Ebooks, Audiobooks, and Comics”, “Epic: Kids' Books & Educational Reading Library”, “Amazon Kindle”, “NOOK: Read eBooks & Magazines”, “Free Books - Download & Read Free Books”, “Moon+ Reader”, “Likewise: Movie, TV, Book Recommendations”, “eReader Prestigio: Book Reader”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “second hand”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “second hand