"scream" App Store Keywords Research Case | ASOTools
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"scream" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scream” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “alan walker”, “good night message”, “find a grave”, “hot wheels”, “eye glasses”, “xtramath”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scream” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scream from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
screamshop 58 37 250+ 187
screamed 53 6 250+ 49
scream queens 45 29 249 138
scream 4 38 16 250+ 93
ice scream 37 30 250+ 83

The search volume of the core keyword scream in Google App Store reached 45, its difficulty level reached 57, and the number of apps related to it reached 250+, among them, there are 36 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Scream Go Hero s c r e a m 53 5
2
Ice Scream 3: Horror Neighborhood ice creamery 68 7
3
Ice Scream Episode 2 : Horror Neighborhood i c e cream 68 9
4
Ice Scream 1: Horror Neighborhood 1 68 82
5
Scream Funny Sounds screams voice app ≤5 10
6
hello ice sponge granny scream mordisco 16 33
7
hello scream barby granny ice mod barbie ice cream part 2 ≤5 23
8
Scream Jumper scream jumper ≤5 30
9
Math Teacher Neighbor Ice Scream Horror Mod мороженщик 42 ≤5 12
10
Ice 4 - Walkthrough Ice Scream Horror 3 neighbor 4 3 39 38

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
steaming 77 31 250+ 161
you tube music 73 27 250+ 162
yputube music 73 27 250+ 160
music on youtube 73 27 250+ 159
yotube music 73 27 250+ 159

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Streaming for Android streaming pro for android ≤5 30
2
Streamlabs: Live Streaming App steamlabs 56 38
3
Xbox Game Streaming (Preview) xcloud 44 38
4
Free music player for YouTube: Stream stream 53 78
5
NEXPLAY - Mobile Live Streaming mobile live streaming ≤5 30
6
Streaming Click2Win streaming click2win ≤5 30
7
Mobizen Live Stream for YouTube - live streaming live on youtube 39 19
8
Omlet Arcade - Screen Recorder, Stream Games omelet 53 28
9
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
10
Reelgood Streaming Guide for Android TV ree ≤5 30

These five keywords: “steaming”, “you tube music”, “yputube music”, “music on youtube”, “yotube music”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Streaming for Android”, “Streamlabs: Live Streaming App”, “Xbox Game Streaming (Preview)”, “Free music player for YouTube: Stream”, “NEXPLAY - Mobile Live Streaming”, “Streaming Click2Win”, “Mobizen Live Stream for YouTube - live streaming”, “Omlet Arcade - Screen Recorder, Stream Games”, “Twitch: Livestream Multiplayer Games & Esports”, “Reelgood Streaming Guide for Android TV”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scream”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scream