"school shooter" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “school shooter” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “youtube ad blocker”, “rdr2”, “domain google”, “universal studios orlando”, “jason derulo”, “jordan peterson”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “school shooter” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword school shooter from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
school shooters 33 30 250+ 175
high school shooter games ≤5 9 250+ 150
school shooter games ≤5 30 250+ 167
school shooter sim ≤5 30 249 156
school shooter simulation ≤5 30 249 132

The search volume of the core keyword school shooter in Google App Store reached 33, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 150 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
SchoolGuard schoolguard 7 33
2
US Army Training School 2020: Combat Training Game sargeant 39 46
3
Destroy Office: Stress Buster FPS Shooting Game columbine 36 42
4
Shooting Elite 3D - Gun Shooter shooy 51 39
5
Magnum 3.0 Gun Custom Simulator simulating 45 33
6
High School Academy : Gangster Games surviving boarding school part 2 ≤5 30
7
School Out Simulator yangire simulator 11 11
8
Shooting Simulator 3D shooting simulator ≤5 13
9
School Days school 64 85
10
Shooting Champion crossbow champion: sport target shooting 3d free ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
roblaxc 88 62 250+ 244
tuisch 85 30 249 243
trger 82 22 250+ 109
tatget 82 20 250+ 107
targer 82 19 250+ 105

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Fireboy & Watergirl - Escape Adventure Game fuego escape ≤5 30
2
My Town: Car Garage. Wash & Fix kids Car Game Free town car 19 17
3
Super Salon solon 29 26
4
12 Locks II открывает все замки ≤5 22
5
Coloring for Brawl Stars bawes ≤5 30
6
Toca Kitchen 2 foods 77 38
7
Stickman Hook exstention 53 58
8
Art of War: Legions art of war 43 40
9
Spongebob: Krusty Cook-Off sposbob 63 38
10
Box Simulator for Brawl Stars боксы 38 14

These five keywords: “roblaxc”, “tuisch”, “trger”, “tatget”, “targer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Fireboy & Watergirl - Escape Adventure Game”, “My Town: Car Garage. Wash & Fix kids Car Game Free”, “Super Salon”, “12 Locks II”, “Coloring for Brawl Stars”, “Toca Kitchen 2”, “Stickman Hook”, “Art of War: Legions”, “Spongebob: Krusty Cook-Off”, “Box Simulator for Brawl Stars”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “school shooter”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “school shooter