"school driving" App Store Keywords Research Case | ASOTools
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"school driving" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “school driving” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “calligraphic”, “hiit workouts”, “puts”, “americano”, “instagram captions”, “patinaje”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “school driving” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword school driving from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
driving school 48 41 249 96
driving school 2017 26 15 250+ 134
car driving school 24 19 250+ 124
driving school 2016 24 15 250+ 145
school driving 2016 21 15 250+ 144

The search volume of the core keyword school driving in Google App Store reached 48, its difficulty level reached 15, and the number of apps related to it reached 250+, among them, there are 115 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Modern Driving School Car Parking Glory 2 2020 መኪና ≤5 13
2
Car Driving School - Free Car Games cardrivingschool 19 14
3
Offroad School Van Driving: Minibus Simulator 2019 school mini bus games 2019 ≤5 8
4
School Bus Driving rigs of rods school bus ≤5 10
5
School Bus Driving Simulator Bus Parking Games school bus parking simulator ≤5 4
6
My School Bus : School Bus Driving & Parking Game rfvh ≤5 30
7
Car Driving School Test Simulator: Driving Academy автошкола абв ≤5 30
8
Rossinis driving school स्कूल ड्राइविंग ≤5 5
9
Real Car Parking Simulator: Car Driving Academy real car parking and driving simulator 3d game ≤5 6
10
School Days - School Bus Driving Simulator 3D campbell st ps school days ≤5 26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
euro 70 75 250+ 53
scholen 68 17 250+ 148
a okul 68 30 250+ 173
driving 65 82 250+ 184
school 64 85 250+ 146

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Euro Truck Evolution (Simulator) euro truck simulator2 46 12
2
Euro Truck Driver 2018 euro truck driver 2018 19 9
3
Euro Train Simulator 2 train sim world 2 28 9
4
Euro Truck Driving Simulator Transport Truck Games euro truck real cargo parking ≤5 30
5
Euro Truck Extreme - Driver 2019 rockingrings ≤5 30
6
Truck World: Euro & American Tour (Simulator 2020) world famous simulator games ≤5 21
7
Euro Club Rescue Service eurous app ≤5 30
8
Euro to US Dollar euros to dollars 55 3
9
Euro Bus Simulator 2018 bus simulator 2018 india tamil nadu ≤5 9
10
Euro Truck Driving Simulator 2018 druck 21 35

These five keywords: “euro”, “scholen”, “a okul”, “driving”, “school”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Euro Truck Evolution (Simulator)”, “Euro Truck Driver 2018”, “Euro Train Simulator 2”, “Euro Truck Driving Simulator Transport Truck Games”, “Euro Truck Extreme - Driver 2019”, “Truck World: Euro & American Tour (Simulator 2020)”, “Euro Club Rescue Service”, “Euro to US Dollar”, “Euro Bus Simulator 2018”, “Euro Truck Driving Simulator 2018”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “school driving”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “school driving