"scaner app" App Store Keywords Research Case | ASOTools

ASOTools

1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scaner app” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “famous footwear”, “điện thoại”, “ترجمه كوكل”, “vanilla”, “bigpond”, “negara”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scaner app” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scaner app from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
free scaner app 23 17 250+ 144
app scaner 10 14 250+ 167
scaner app free ≤5 11 250+ 147
cam scanner - pdf escaner app gratis ≤5 6 250+ 77
cam scanner - pdf escaner app ≤5 6 249 79

The search volume of the core keyword scaner app in Google App Store reached 41, its difficulty level reached 20, and the number of apps related to it reached 250+, among them, there are 154 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
FREE QR Scanner: Barcode Scanner & QR Code Scanner qpr code 61 12
2
Scanner Radio - Fire and Police Scanner scanner 54 83
3
Simple Scan - Free PDF Scanner App pdf scanner 43 40
4
QR & Barcode Scanner qr/code 61 12
5
扫描仪应用程序转换为 PDF - TapScanner tapscanner 19 16
6
Fast Scanner : Free PDF Scan tunyscanner 73 9
7
CamScanner - Scanner to scan PDF camscanner 54 21
8
Adobe Scan: PDF Scanner with OCR, PDF Creator scan 53 81
9
PDF Scanner App - Scan Documents with iScanner iphone document scanner 26 30
10
Scanner APP - Scan Doc to PDF qr code scan app 23 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
@walmart 88 28 248 167
traducción del inglés al español 87 18 250+ 128
walmart 84 41 248 164
cotsco 80 47 250+ 220
costco 74 44 250+ 207

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Walmart Shopping & Grocery walmate 88 31
2
Walmart InHome Delivery hw delivery app ≤5 30
3
Walmart MoneyCard walmart money card 46 36
4
Me@Walmart walmartone 56 39
5
Barcode Scanner For Walmart walmart scanner 22 9
6
My Walmart Schedule walmart schedule 28 26
7
Walmart eBooks walmart ebooks 11 13
8
Spark City spark city 11 27
9
Walmart Investors wualmart usa 48 30
10
Pic Print App: Walmart Photo Prints wal mart photo center 39 34

These five keywords: “@walmart”, “traducción del inglés al español”, “walmart”, “cotsco”, “costco”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Walmart Shopping & Grocery”, “Walmart InHome Delivery”, “Walmart MoneyCard”, “Me@Walmart”, “Barcode Scanner For Walmart”, “My Walmart Schedule”, “Walmart eBooks”, “Spark City”, “Walmart Investors”, “Pic Print App: Walmart Photo Prints”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scaner app”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scaner app