"scale" App Store Keywords Research Case | ASOTools
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"scale" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “scale” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “pop smoke wallpaper”, “f r o z e n”, “roll the dice”, “sniffing”, “veolia”, “iheart radio”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “scale” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword scale from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
weights scale 43 6 250+ 82
scales 42 26 250+ 60
weight scale 42 8 250+ 68
glasgow coma scale 39 36 249 148
zscaler 38 49 249 236

The search volume of the core keyword scale in Google App Store reached 49, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 51 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Weight Scale Estimator weights scale 43 6
2
Digital Scale FREE - weight estimator simulator scales 42 26
3
Precision digital scale scalea 24 38
4
DIGITAL GRAM SCALE / SIMULATOR balanca 38 11
5
Working Scale Free large scale 18 18
6
Kitchen Scale food scale 30 14
7
Digital Weight Scale - Diler.io scake 50 41
8
3 Grams Free Digital Scales App & Weight Converter ten milligrams ≤5 22
9
Digital Scale Simulator steady square 10 24
10
Smart Weed Flower Weight Scale Simulator scale for weed 29 7

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
mètre 73 11 250+ 94
dagiti 68 62 250+ 245
dafit 68 38 249 199
google glassroom 67 17 250+ 93
adense 60 46 249 211

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Ruler App – Camera Tape Measure measuring tape 49 8
2
Ruler inch 35 29
3
Moasure – the smart tape measure moasure 8 20
4
CamToPlan - AR measurement / tape measure camtoplan 13 14
5
Smart Measure height calculated 38 7
6
AR Ruler App – Tape Measure & Camera To Plan measuring tape free 17 8
7
ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator arplan 51 9
8
ImageMeter - photo measure размеры 26 23
9
Smart Distance distance finder 8 4
10
AirMeasure - AR Tape Measure & Ruler meshing tape 7 21

These five keywords: “mètre”, “dagiti”, “dafit”, “google glassroom”, “adense”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Ruler App – Camera Tape Measure”, “Ruler”, “Moasure – the smart tape measure”, “CamToPlan - AR measurement / tape measure”, “Smart Measure”, “AR Ruler App – Tape Measure & Camera To Plan”, “ARPlan 3D: Tape Measure, Ruler, Floor Plan Creator”, “ImageMeter - photo measure”, “Smart Distance”, “AirMeasure - AR Tape Measure & Ruler”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “scale”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “scale