"russia" App Store Keywords Research Case | ASOTools
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"russia" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “russia” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “escuadron suicida”, “puritan”, “cuidar perros”, “banco popular”, “motives”, “hide apps”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “russia” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword russia from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
russian english translator 50 10 250+ 49
russian 48 67 250+ 90
borussia 45 27 249 134
prussia 39 27 250+ 173
russian dolls 39 26 250+ 149

The search volume of the core keyword russia in Google App Store reached 43, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 121 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Criminal Russia 3D. Gangsta way россия 45 15
2
Drops: Learn Russian. Speak Russian. russian 48 67
3
Learn Russian Phrasebook h4 russian lite ≤5 17
4
Radio Russia: FM Radio, Free Online Radio радиостанции россии 19 5
5
Russian Empire: Putin империя 21 19
6
Simply Learn Russian ruski ≤5 7
7
Learn Russian FREE ???????? russian language 28 14
8
VPN Russia - get free Russian IP russie 39 8
9
Russia Social - Chat & Flirt with Single Russians russiansocial ≤5 28
10
Learn Russian Free (Offline) how to speak russian 6 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
bbc news 71 23 250+ 145
duolingo 68 34 250+ 200
duilong 66 39 250+ 217
duolimgo 66 32 250+ 203
dual lingo 66 28 250+ 189

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
BBC News bbcnews 87 24
2
BBC World Service bbc world 34 14
3
BBC Live News bbc live tv 12 11
4
BBC Russian bbc news russian 23 17
5
BBC News Hindi - Latest and Breaking News App bbc hindi 55 14
6
BBC Sport bbc sport football 61 18
7
BBC Learning English bbc bytesize 48 30
8
CNN Breaking US & World News cnn 72 27
9
BBC Mundo noticias mundiales 38 19
10
BBC News Somali bbc somali 32 26

These five keywords: “bbc news”, “duolingo”, “duilong”, “duolimgo”, “dual lingo”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BBC News”, “BBC World Service”, “BBC Live News”, “BBC Russian”, “BBC News Hindi - Latest and Breaking News App”, “BBC Sport”, “BBC Learning English”, “CNN Breaking US & World News”, “BBC Mundo”, “BBC News Somali”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “russia”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “russia