"rules of surviva" App Store Keywords Research Case | ASOTools
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"rules of surviva" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rules of surviva” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “muisic”, “vsco”, “xilften”, “psk”, “bajki dla dzieci”, “border line”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rules of surviva” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rules of surviva from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rules of survival 43 31 248 182
rules of survivals 39 24 250+ 165
rules of survival games download 9 23 250+ 204
rules of survival game ≤5 18 249 180
rules of survival free ≤5 13 249 169

The search volume of the core keyword rules of surviva in Google App Store reached 39, its difficulty level reached 29, and the number of apps related to it reached 250+, among them, there are 186 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
RULES OF SURVIVAL rule 46 55
2
Rules Of Battle Royale - Free Games Fire rules of battle royale game ≤5 30
3
Rules Of Battle: Online FPS Shooter Gun Games block warfare royale lite ≤5 30
4
Rules of jet survival: free to play rules of survile ≤5 13
5
Rules Of Prison Survival Escape rules of prison escape 2019 ≤5 4
6
Last Island of Survival: Unknown 15 Days lasts 41 55
7
Knives Out-No rules, just fight! nifes out 58 36
8
Guide for Rules of Survival (ROS GUIDE) rules of survival guide offline ≤5 30
9
Rules of last to survival rules of survivial 39 24
10
LifeAfter after 65 67

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
fornite 77 61 250+ 241
fre faer 77 41 249 197
fornat 77 36 249 174
fornate 77 30 249 162
fee fayer 77 25 250+ 148

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Creative Destruction fornat 77 36
2
Dances from Fortnite (Emotes, Shop, Wallpapers) fortnite dances 34 11
3
Companion for Fortnite (Stats, Map, Shop, Weapons) fortnitw 48 39
4
Rocket Royale realm royal 35 30
5
FightNight Battle Royale: FPS Shooter forknite 48 19
6
Fort Battle Royale Unknown Battle 3D fort nite 41 49
7
FortFight Battle Royale Shooting Survival 3D online multiplayer games like fortnite ≤5 18
8
Respawnables – Online PVP Battles responsibles 50 29
9
Pixels of Fortnite: Color by Numbers Art Game tencent games fortnite ≤5 11
10
MaskGun Multiplayer FPS - Free Shooting Game fornate game 38 30

These five keywords: “fornite”, “fre faer”, “fornat”, “fornate”, “fee fayer”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Creative Destruction”, “Dances from Fortnite (Emotes, Shop, Wallpapers)”, “Companion for Fortnite (Stats, Map, Shop, Weapons)”, “Rocket Royale”, “FightNight Battle Royale: FPS Shooter”, “Fort Battle Royale Unknown Battle 3D”, “FortFight Battle Royale Shooting Survival 3D”, “Respawnables – Online PVP Battles”, “Pixels of Fortnite: Color by Numbers Art Game”, “MaskGun Multiplayer FPS - Free Shooting Game”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rules of surviva”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rules of surviva