"rubys" App Store Keywords Research Case | ASOTools
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"rubys" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rubys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “copic marker”, “cob”, “bullied”, “blemishes”, “indiana lottery”, “autotrader”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rubys” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rubys from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rubys millerston ≤5 30 250+ 174
rubys takeaway, broxburn ≤5 30 250+ 149
rubyspark labs ≤5 28 250+ 240
rubysnap inc ≤5 30 250+ 245
rubysnap ≤5 30 250+ 242

The search volume of the core keyword rubys in Google App Store reached 32, its difficulty level reached 5, and the number of apps related to it reached 250+, among them, there are 44 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rubys ruby's diner app ≤5 7
2
Ruby ruby 41 47
3
Ruby's ruby's diner app ≤5 7
4
Learn Ruby Complete Guide Offline ruby programming language offline ≤5 30
5
Learn Ruby learn ruby ≤5 6
6
Learn Ruby learn ruby ≤5 6
7
Cheery Ruby - Easy Gift cheery 21 18
8
Learn Ruby ruby programming language ≤5 30
9
learn ruby programming : ruby tutorials free learn ruby programming free ≤5 30
10
Ruby eldorado ruby ≤5 24

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
best but 82 54 249 226
google playstory 77 30 248 214
agames 75 53 250+ 214
pippa pig 70 17 250+ 167
peppas pigs 70 17 250+ 166

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Best Buy best buu 82 53
2
Best Buy USA best huy 82 43
3
Price Tracker for BestBuy price watch for best buy ≤5 30
4
Newegg Mobile new egg 60 18
5
Google Shopping: Search thousands of stores shopping 58 66
6
eBay Shopping - Buy, sell, and save this holiday bebay 90 60
7
Target trger 82 22
8
Flipp - Weekly Shopping flip 51 71
9
Geek - Smarter Shopping geek 43 50
10
Walmart Shopping & Grocery ealmart 88 38

These five keywords: “best but”, “google playstory”, “agames”, “pippa pig”, “peppas pigs”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Best Buy”, “Best Buy USA”, “Price Tracker for BestBuy”, “Newegg Mobile”, “Google Shopping: Search thousands of stores”, “eBay Shopping - Buy, sell, and save this holiday”, “Target”, “Flipp - Weekly Shopping”, “Geek - Smarter Shopping”, “Walmart Shopping & Grocery”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rubys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rubys