"roulette" App Store Keywords Research Case | ASOTools
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"roulette" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roulette” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “париматч”, “tv anime”, “whine”, “olx bike”, “mallorca”, “‘cisco webex meetings”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roulette” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roulette from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
chatroulette 55 14 249 115
photo roulette 36 42 250+ 211
dirty roulette 36 13 250+ 134
russian roulette 35 36 249 166
roulette wheel 34 9 250+ 54

The search volume of the core keyword roulette in Google App Store reached 45, its difficulty level reached 64, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Casino Roulette: Roulettist roulett 43 59
2
Roulette Royale - FREE Casino roullette 43 11
3
Roulette Casino Vegas: Lucky Roulette Wheel rullette 43 13
4
Roulette - Casino Style! roulette cool ≤5 22
5
Roulette Casino Games ???? Free Pro VIP Vegas Wheel sisku 11 36
6
Roulette - Wheel of Luck roulette wheel 34 9
7
Roulette - Casino game roulettio ≤5 2
8
Roulette VIP - Casino Vegas: Spin roulette wheel tao roulette ≤5 13
9
Roulette Live - Real Casino Roulette tables jungle raja casino 14 30
10
Roulette Vegas Casino 2020 online chakri wala game ≤5 23

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
random # number generator 63 1 250+ 17
generator random numbers 63 1 250+ 16
random generator number 63 30 250+ 16
generates random numbers 63 30 250+ 16
apostala 63 30 248 183

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Random number generator generator random numbers 63 1
2
Random Number Generator Plus - Dice, Lotto, Coins random numbers generator 40 2
3
Random Generator generates 51 5
4
Pretty Random - Random Number pick a number between 1 and 10 14 1
5
Simple Random Number Generator - No Ads true random numbers ≤5 30
6
Random Number Generator random number generator tool ≤5 30
7
Random Number slumpa nummer ≤5 2
8
Random Number Generator random productions ≤5 30
9
Random Number Suite suite for numbers ≤5 30
10
Random Number Generator - Randomizer генератор случайных чисел инстаграм ≤5 4

These five keywords: “random # number generator”, “generator random numbers”, “random generator number”, “generates random numbers”, “apostala”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Random number generator”, “Random Number Generator Plus - Dice, Lotto, Coins”, “Random Generator”, “Pretty Random - Random Number”, “Simple Random Number Generator - No Ads”, “Random Number Generator”, “Random Number”, “Random Number Generator”, “Random Number Suite”, “Random Number Generator - Randomizer”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roulette”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roulette