"roots" App Store Keywords Research Case | ASOTools
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"roots" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roots” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “espn watch”, “day trader”, “parkmobile app”, “line”, “kardashians”, “tattoo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roots” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roots from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
groots 34 49 250+ 243
grass roots 34 17 250+ 117
roots natural kitchen 22 46 249 247
grassroots 22 27 250+ 147
roots pizza 20 15 248 155

The search volume of the core keyword roots in Google App Store reached 44, its difficulty level reached 26, and the number of apps related to it reached 250+, among them, there are 84 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Roots Natural Kitchen roots natural kitchen 22 46
2
R.O.O.T.S - interplanetary war roots game 16 35
3
Root Car Insurance: Good drivers save money seguro 43 53
4
Rusty Lake: Roots rusty lake 32 20
5
Roots Handmade Pizza roots pizza 20 15
6
Root Board Game gaia project 11 10
7
Roots twisted roots ≤5 30
8
Roots | App cassava roots app ≤5 30
9
Roots Live roots taiwan ≤5 30
10
Roots Taiwan roots taiwan ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
googl translates 100 26 250+ 145
goofle translate 100 24 250+ 156
google tanslate 100 22 250+ 155
google teanslate 100 22 250+ 138
goggle translates 100 22 250+ 130

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Google Translate gooletranslet 100 35
2
Google Lens googles 70 56
3
Microsoft Translator bing translator 38 15
4
Google Earth eather 100 96
5
Translate vertalen nu 43 20
6
Translate All Language - Voice Text Translator tranlatetor 100 30
7
Google Text-to-Speech texttospeech 37 2
8
Gboard - the Google Keyboard keyboard 60 93
9
Translate voice - Translator translator voice 33 9
10
All Languages Translator - Free Voice Translation language translator 46 44

These five keywords: “googl translates”, “goofle translate”, “google tanslate”, “google teanslate”, “goggle translates”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Google Translate”, “Google Lens”, “Microsoft Translator”, “Google Earth”, “Translate”, “Translate All Language - Voice Text Translator”, “Google Text-to-Speech”, “Gboard - the Google Keyboard”, “Translate voice - Translator”, “All Languages Translator - Free Voice Translation”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roots”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roots