"rome, italy" App Store Keywords Research Case | ASOTools
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"rome, italy" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rome, italy” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “stomp”, “vaquejada”, “sites google”, “disfruta”, “gamestar”, “adultos”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rome, italy” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rome, italy from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rome italy 50 5 250+ 40
foodies 10 best rome italy ≤5 30 250+ 144
rome italy, tourist places ≤5 30 250+ 34
rome italy offline travel map ≤5 3 250+ 66
rome italy offline city maps with navigation ≤5 6 250+ 135

The search volume of the core keyword rome, italy in Google App Store reached 32, its difficulty level reached 4, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ROME City Guide, Offline Maps, Tours and Hotels rome italy 50 5
2
Ancient Rome Hidden Objects – Roman Empire Mystery britannica kids: ancient rome ≤5 30
3
Rome Guide Civitatis civitatis rome ≤5 30
4
Grow Empire: Rome roman 50 57
5
Rome Travel Guide Italy rome travel guide italy ≤5 4
6
Great Conqueror:Rome - Civilization Strategy Game imperator rome 18 18
7
Empire:Rome Rising romain 24 25
8
VENICE City Guide Offline Maps and Tours venice italy 48 8
9
Roads Of Rome 3 roads of rome: 3 ≤5 30
10
Rome Travel Guide rome travel guide ≤5 3

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
voogle 100 47 248 191
fobuk 100 30 249 244
googoe classroom 95 28 249 135
googal classroom 95 27 248 117
google classsroom 95 26 250+ 116

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Voogle google video search engine ≤5 6
2
Google oogle 100 86
3
Google Earth eather 100 96
4
Google Meet goofle meets 83 58
5
Google Home hromecast 65 45
6
Google Voice google voice 66 25
7
Google Pay: A safe & helpful way to manage money google pay 58 47
8
Google Classroom google kelas room 95 34
9
Google Maps Go - Directions, Traffic & Transit google mals 93 28
10
Google Chrome: Fast & Secure chrome 76 47

These five keywords: “voogle”, “fobuk”, “googoe classroom”, “googal classroom”, “google classsroom”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Voogle”, “Google”, “Google Earth”, “Google Meet”, “Google Home”, “Google Voice”, “Google Pay: A safe & helpful way to manage money”, “Google Classroom”, “Google Maps Go - Directions, Traffic & Transit”, “Google Chrome: Fast & Secure”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rome, italy”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rome, italy