"roller skates" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roller skates” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “amazon photo”, “ghosts”, “photo video”, “popular”, “rocu”, “simple mobile”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “roller skates” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roller skates from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
roller skates girls | 21 | 23 | 250+ | 160 |
how to learn roller skates | 9 | 18 | 250+ | 142 |
how to make roller skates | ≤5 | 18 | 250+ | 176 |
roller skates 3d | ≤5 | 17 | 250+ | 164 |
barbie roller skates games | ≤5 | 14 | 250+ | 161 |
The search volume of the core keyword roller skates in Google App Store reached 36, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
![]() |
Sky Roller | roller | 45 | 67 |
2 |
![]() |
Roller Skating Girls - Dance on Wheels | roller skting | 51 | 25 |
3 |
![]() |
Sky Roller Skate Stunts Racing – Impossible Tracks | rocket skates | 6 | 29 |
4 |
![]() |
Roller Skating Run | ski roller patins 1 | ≤5 | 23 |
5 |
![]() |
Roller Skating 3D | skating rinks | 38 | 28 |
6 |
![]() |
Inline Freestyle Extreme 3D | inline skating | 38 | 32 |
7 |
![]() |
Roller Skating Girl - Street Dance Battle | لعبة تزلج بنات | ≤5 | 12 |
8 |
![]() |
Roller Skating Girl: Perfect 10 ❤ Free Dance Games | roller skate games for girls | ≤5 | 15 |
9 |
![]() |
Roller Skates Design | skating shoes order | ≤5 | 30 |
10 |
![]() |
Roller Skate Chics: Girls Date | roller skating girl dress up | ≤5 | 30 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
roblixo | 88 | 30 | 250+ | 240 |
rebloxx | 88 | 30 | 250+ | 234 |
leura mer | 77 | 61 | 250+ | 238 |
gamesaa | 75 | 68 | 250+ | 250 |
c o c o | 70 | 22 | 246 | 128 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
![]() |
LEGO Harry Potter: Years 1-4 | lego harry potter | 44 | 29 |
2 |
![]() |
FRAG Pro Shooter | frank ocean | 48 | 57 |
3 |
![]() |
Episode - Choose Your Story | epi game | 77 | 47 |
4 |
![]() |
Super Stylist - Dress Up & Style Fashion Guru | fashionable | 53 | 28 |
5 |
![]() |
The Sims™ FreePlay | the simer | 48 | 51 |
6 |
![]() |
Supreme Duelist Stickman | (2) | 65 | 48 |
7 |
![]() |
Strong Granny - Win Robux for Roblox platform | robuxy | 68 | 41 |
8 |
![]() |
Hitmasters | headmasters | 29 | 40 |
9 |
![]() |
Hay Day | farm | 52 | 88 |
10 |
![]() |
slither.io | game | 70 | 100 |
These five keywords: “roblixo”, “rebloxx”, “leura mer”, “gamesaa”, “c o c o”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LEGO Harry Potter: Years 1-4”, “FRAG Pro Shooter”, “Episode - Choose Your Story”, “Super Stylist - Dress Up & Style Fashion Guru”, “The Sims™ FreePlay”, “Supreme Duelist Stickman”, “Strong Granny - Win Robux for Roblox platform”, “Hitmasters”, “Hay Day”, “slither.io”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “roller skates”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: