"role playing" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “role playing” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “germany”, “film downloader”, “shop samsung”, “secret”, “sowrd”, “maddog”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “role playing” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword role playing from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
role-playing 36 36 250+ 224
role-playing games 35 38 250+ 237
role playing games 35 37 250+ 234
role-playing game 26 32 250+ 218
role playing game 19 32 250+ 239

The search volume of the core keyword role playing in Google App Store reached 33, its difficulty level reached 38, and the number of apps related to it reached 250+, among them, there are 229 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
D&D Style Medieval Fantasy RPG (Choices Game) dungeons and dragons 47 12
2
Roleplay Chat roleplay chat 20 19
3
Avakin Life - 3D Virtual World av 63 64
4
Darkness Rises dark knight rises 51 46
5
DUST - A Post Apocalyptic Role Playing Game post apocalypse 24 18
6
Role Playing Forums role-playing 36 36
7
Day R Survival – Apocalypse, Lone Survivor and RPG apocalypto 50 53
8
RPG Toram Online - MMORPG mmorpg 52 50
9
Eternium rpg games 42 38
10
Dungeon Hunter 5 – Action RPG roll playing games 23 32

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
epi game 77 47 249 208
epix games 77 41 250+ 205
epic gamrs 77 34 250+ 187
epic gamss 77 30 250+ 172
raiding 66 47 250+ 220

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Episode - Choose Your Story stiry 58 33
2
Free PC Games. Show you all game giveaways epic ganes store 55 30
3
Epic Conquest epic conquest 9 30
4
Vortex Cloud Gaming voitex 48 43
5
Free Games Radar for Steam, Epic Games, Uplay epix games 77 41
6
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
7
Epic Game Maker - Create and Share Your Levels! maker game 36 20
8
My Candy Love - Episode / Otome game amor doce 36 26
9
Asphalt 9: Legends - 2019's Action Car Racing Game alpshat 60 38
10
Free Epic Games PC, Steam, uPlay, Blizzard & more free epic games 26 21

These five keywords: “epi game”, “epix games”, “epic gamrs”, “epic gamss”, “raiding”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Episode - Choose Your Story”, “Free PC Games. Show you all game giveaways”, “Epic Conquest”, “Vortex Cloud Gaming”, “Free Games Radar for Steam, Epic Games, Uplay”, “Epic: Kids' Books & Educational Reading Library”, “Epic Game Maker - Create and Share Your Levels!”, “My Candy Love - Episode / Otome game”, “Asphalt 9: Legends - 2019's Action Car Racing Game”, “Free Epic Games PC, Steam, uPlay, Blizzard & more”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “role playing”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “role playing