"roguelike" App Store Keywords Research Case | ASOTools
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"roguelike" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “roguelike” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “work abroad”, “presto”, “insta save”, “avery”, “idling”, “ipo”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “roguelike” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword roguelike from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
roguelikes 29 10 250+ 108
roguelikes games 18 13 250+ 144
roguelike games 18 10 250+ 119
roguelike game 12 9 250+ 113
roguelike dungeon 11 8 250+ 117

The search volume of the core keyword roguelike in Google App Store reached 33, its difficulty level reached 31, and the number of apps related to it reached 248, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Caves (Roguelike) the caves 34 6
2
Shattered Pixel Dungeon: Roguelike Dungeon Crawler shattered 38 27
3
Roguelike RPG Offline - Order of Fate 命运骑士 ≤5 30
4
Dead Shell: Roguelike RPG rouge like games 18 13
5
Dungeon Tales: RPG Card Game & Roguelike Battles slay the spire 38 24
6
Tavern Rumble - Roguelike Deck Building Game tavern 31 40
7
Relics of the Fallen - Roguelike Card Game war of the fallen ≤5 15
8
Elise's Nightmare : Roguelike Action Adventure nightmare adventure ≤5 7
9
Gladiator Rising: Roguelike RPG gladiator rising ≤5 24
10
Pocket Roguelike permadeath games ≤5 16

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
grinders 60 17 250+ 118
sols 58 59 250+ 242
aaronic 53 59 250+ 246
chivw 53 58 250+ 245
moria 53 46 250+ 215

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Grindr - Gay chat g 83 83
2
Grinders Above & Beyond grinders above and beyond ≤5 21
3
Grinders Coffee House grinders coffee house ≤5 30
4
Rogue Grinders: Roguelike Dungeon RPG rogue grinders roguelike dungeon rpg ≤5 30
5
Kinky Dating Chat & Gay Date Lifestyle App - GFet fetlice 65 35
6
Trans - #1 Transgender, Kinky, Crossdresser Dating transge 50 14
7
DISCO ????️‍???? Gay Dating & Gay Chat for Homosexuals homosexual 43 14
8
Gaydar. Gay & Bisexual Dating. gaydar 32 14
9
BoyAhoy - Gay Chat & Friend gay chats 48 8
10
Jack’d - Gay Chat & Dating jack 51 67

These five keywords: “grinders”, “sols”, “aaronic”, “chivw”, “moria”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Grindr - Gay chat”, “Grinders Above & Beyond”, “Grinders Coffee House”, “Rogue Grinders: Roguelike Dungeon RPG”, “Kinky Dating Chat & Gay Date Lifestyle App - GFet”, “Trans - #1 Transgender, Kinky, Crossdresser Dating”, “DISCO ????️‍???? Gay Dating & Gay Chat for Homosexuals”, “Gaydar. Gay & Bisexual Dating.”, “BoyAhoy - Gay Chat & Friend”, “Jack’d - Gay Chat & Dating”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “roguelike”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “roguelike