"ring central" App Store Keywords Research Case | ASOTools

1.Preparing Research App Store Keywords

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “ring central” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “chidori”, “downloaded games”, “surinam”, “fc2”, “estrellas”, “diggy's adventure”.

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance：

Question Keywords	User Keywords	The action Keywords	Function Keywords	The location Keywords
Question keywords describe why users search for applications.	User Keywords represent the role your target audience plays when using the application.	The action keyword specifies how to handle your application and use it.	Function keywords are basic functions of an application.	The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “ring central” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword ring central from the ASOTools, as follows:

Top 5 Keywords	Search Volume	KD	Search results	Head apps
ring central app	35	30	250+	173
ring central meetings	27	41	249	218
ring central phone	14	29	250+	204
ring central fax	7	31	249	232
the ring central	≤5	15	249	148

The search volume of the core keyword ring central in Google App Store reached 44, its difficulty level reached 32, and the number of apps related to it reached 250+, among them, there are 176 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		RingCentral	ringcentral	46	45
2		RingCentral Meetings	ringcentral meetings	28	26
3		RC Phone	ringcentral phone	19	26
4		RingCentral Rooms	ringcentral meeting rooms	≤5	30
5		AT&T Office@Hand	office@hand	≤5	30
6		Ring - Always Home	ring	60	71
7		Easy Fax - Send Fax from Phone	fax	47	43
8		Google Voice	google voice	66	25
9		iFax fax app: Send fax from phone, receive fax	sfax	17	38
10		Rapid Ring	rapid ring	15	26

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords	Search Volume	KD	Search results	Head apps
giamail	100	74	250+	247
golgil	100	70	249	246
youtubetm	100	70	249	241
youtuoob	100	68	249	238
youtub	100	54	250+	210

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.

Top 10 apps related to the App Store keywords:

#	App Icon	App Name	Top1 Keyword	Search Volume	KD
1		Gmail	gmail	93	46
2		free video calls and chat	lizzy caplan	48	55
3		Google Chrome: Fast & Secure	chrome	76	47
4		Microsoft OneDrive	truxmap	80	68
5		Google Drive	drive google	85	41
6		YouTube	youtubetm	100	70
7		Skype - free IM & video calls	skype	71	25
8		YouTube Kids	youtoubu	100	30
9		Google Photos	images	73	68
10		Microsoft Office: Word, Excel, PowerPoint & More	office.365	83	30

These five keywords: “giamail”, “golgil”, “youtubetm”, “youtuoob”, “youtub”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Gmail”, “free video calls and chat”, “Google Chrome: Fast & Secure”, “Microsoft OneDrive”, “Google Drive”, “YouTube”, “Skype - free IM & video calls”, “YouTube Kids”, “Google Photos”, “Microsoft Office: Word, Excel, PowerPoint & More”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “ring central”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

ASO Tools