"retailer" App Store Keywords Research Case | ASOTools
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"retailer" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “retailer” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “publishers”, “allstar”, “miramar”, “omelette”, “working out”, “motorcross”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “retailer” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword retailer from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
retailers 46 14 249 34
smart retailer 6 8 248 105
ace retailer mobile assistant ≤5 27 250+ 216
drinkyfy for retailers ≤5 24 248 191
sherri hill retailer ≤5 30 250+ 178

The search volume of the core keyword retailer in Google App Store reached 46, its difficulty level reached 43, and the number of apps related to it reached 248, among them, there are 41 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
CONNECT Retailer kehe connect 9 29
2
Ace Retailer Mobile Assistant acenet 18 30
3
Retailer retailer magazine ≤5 30
4
Pak Retailers retailers 46 14
5
Retailer App retailershakti app ≤5 30
6
SMART RETAILER smart retailer 6 8
7
Pharmarack-Retailer medicine stockist app ≤5 2
8
Retailo retello ≤5 23
9
RetailerApp retailer order app ≤5 4
10
Merchant - Recharge, Micro ATM, AePS, Loan, IRCTC ceylon one merchant ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
aldies 73 45 250+ 231
nide 70 53 249 234
uniclo 68 35 248 209
offer up 68 31 250+ 163
t.v 68 22 250+ 165

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
ALDI USA alfi 73 54
2
Instacart: Shop groceries & get same-day delivery cart 65 64
3
Sales & Deals. Weekly ads from Target, CVS, Costco erbjudande 7 11
4
Bring! Grocery Shopping List bringing 41 38
5
Publix Delivery & Curbside publix delivery 35 14
6
The Coupons App® coupon codes 29 6
7
Flipp - Weekly Shopping flip 51 71
8
Bingo Party - Free Classic Bingo Games Online tele bingo triple 26 25
9
MyLidl liedel 80 45
10
Taco Bell - For Our Fans twco bell 72 37

These five keywords: “aldies”, “nide”, “uniclo”, “offer up”, “t.v”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “ALDI USA”, “Instacart: Shop groceries & get same-day delivery”, “Sales & Deals. Weekly ads from Target, CVS, Costco”, “Bring! Grocery Shopping List”, “Publix Delivery & Curbside”, “The Coupons App®”, “Flipp - Weekly Shopping”, “Bingo Party - Free Classic Bingo Games Online”, “MyLidl”, “Taco Bell - For Our Fans”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “retailer”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “retailer