"restaurantes cerca" App Store Keywords Research Case | ASOTools
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"restaurantes cerca" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “restaurantes cerca” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “castle crashers”, “sims 3”, “aaj tak news hindi”, “rods”, “encounters”, “itchy”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “restaurantes cerca” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword restaurantes cerca from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
restaurantes cercanos 45 17 250+ 112
restaurantes cerca de mi 45 16 250+ 115
bares y restaurantes cercanos ≤5 11 250+ 141
app restaurantes cercanos ≤5 8 250+ 105
buscar restaurantes cercanos ≤5 30 249 93

The search volume of the core keyword restaurantes cerca in Google App Store reached 45, its difficulty level reached 13, and the number of apps related to it reached 250+, among them, there are 112 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Delivery YA Comida a Domicilio resenha delivery ≤5 8
2
Seated: 30% Off Restaurant Reservations & Delivery seated 21 17
3
Open Restaurant - Start your own Restaurant open your own restaurant ≤5 30
4
Fast Food Locator | Worldwide Fast Food Finder fast food locator ≤5 7
5
Restaurant Roulette restaurant roulette ≤5 13
6
Find Restaurants Near Me المطاعم القريبه ≤5 9
7
Tomati - Restaurant Inspector restaurant violations ≤5 13
8
Nearby Places a nearby places finder ≤5 3
9
Go Delivery Food go delivery utrera ≤5 30
10
Best restaurants Paris best restaurants paris ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
restaurants 87 31 250+ 160
nearest restaurants 87 19 250+ 115
pairbnb 80 61 250+ 237
airnbnb 80 34 249 180
rvnv 80 29 249 163

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Restaurant.com restaurant 70 86
2
Food Street - Restaurant Management & Food Game foodstreet 41 28
3
Cooking City: frenzy chef restaurant cooking games ресторани 33 25
4
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
5
Cooking Yummy-Restaurant Game yummy cooking party ≤5 6
6
Cooking Cafe – Restaurant Star : Chef Tycoon star café tekin ≤5 30
7
Animal Restaurant рестораны 41 27
8
Cooking Fever restaurantes 65 23
9
Restaurant Story™ restraunt 38 28
10
My Cooking - Restaurant Food Cooking Games mi cocina 29 22

These five keywords: “restaurants”, “nearest restaurants”, “pairbnb”, “airnbnb”, “rvnv”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Restaurant.com”, “Food Street - Restaurant Management & Food Game”, “Cooking City: frenzy chef restaurant cooking games”, “Cooking Madness - A Chef's Restaurant Games”, “Cooking Yummy-Restaurant Game”, “Cooking Cafe – Restaurant Star : Chef Tycoon”, “Animal Restaurant”, “Cooking Fever”, “Restaurant Story™”, “My Cooking - Restaurant Food Cooking Games”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “restaurantes cerca”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “restaurantes cerca