"research" App Store Keywords Research Case | ASOTools
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"research" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “research” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “موسيقية”, “chicago tribune”, “yaks”, “brick wallpaper”, “changing”, “tying”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “research” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword research from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
researching 48 26 249 146
researchers 48 13 250+ 75
researches 48 9 250+ 85
research gate 44 27 250+ 143
qualitative research 41 14 250+ 84

The search volume of the core keyword research in Google App Store reached 42, its difficulty level reached 58, and the number of apps related to it reached 250+, among them, there are 13 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Researcher: 16,000 Academic Publications scholar google 80 42
2
Academia.edu google académico 70 36
3
Research Tools research tool 14 14
4
Research Core - Free Research Papers research studies 18 7
5
Research - Tools, Journals, Areas, Methodology scholar.google.com 28 2
6
Research Helper practical research 2 16 30
7
Research Notes biotechniques 38 51
8
Research Methodology - learning app for student research methodology 39 9
9
How to Write Research Paper theoretical framework 31 8
10
Research Methodology hts prepcourse methodology ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
scholar google 80 42 249 168
google académico 70 36 249 162
adwords google 66 46 249 205
analytics google 66 28 248 137
one 61 85 250+ 115

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Researcher: 16,000 Academic Publications google scholar 61 36
2
Socratic by Google socratic 61 40
3
Google Go: A lighter, faster way to search log-in 56 54
4
Research - Tools, Journals, Areas, Methodology scholar.google.com 28 2
5
Academia.edu google académico 70 36
6
Scholar scholar 49 56
7
Science Journal science 52 63
8
Google Classroom google kelas room 95 34
9
SCHOLAR'S ACADEMY scholars wing app download ≤5 22
10
e-Scholar App scholar s wing ≤5 22

These five keywords: “scholar google”, “google académico”, “adwords google”, “analytics google”, “one”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Researcher: 16,000 Academic Publications”, “Socratic by Google”, “Google Go: A lighter, faster way to search”, “Research - Tools, Journals, Areas, Methodology”, “Academia.edu”, “Scholar”, “Science Journal”, “Google Classroom”, “SCHOLAR'S ACADEMY”, “e-Scholar App”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “research”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “research