"rent.com" App Store Keywords Research Case | ASOTools
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"rent.com" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rent.com” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “floorplan”, “yahtzee”, “bike games”, “2019”, “community”, “snoopers”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rent.com” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rent.com from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
forrent.com 20 7 249 66
rent.com.au rental properties ≤5 30 250+ 66
rent.com.au app ≤5 7 250+ 114
rent.com.au ≤5 30 250+ 134
community messenger by forrent.com ≤5 30 250+ 125

The search volume of the core keyword rent.com in Google App Store reached 35, its difficulty level reached 11, and the number of apps related to it reached 250+, among them, there are 89 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rent.com Apartment Homes rent 49 68
2
Trulia Rent Apartments & Homes rentals homes 58 12
3
Realtor.com Rentals: Apartment, Home Rental Search forrent.com 20 7
4
Apartments & Rentals - Zillow renting apartments 58 11
5
Zumper - Apartment Rental Finder rented 50 16
6
Apartments.com Rental Search aparment 61 34
7
HotPads Apartments & Home Rentals sapartment 61 56
8
Apartment List: Housing, Apt, and Property Rentals apartament renting 38 10
9
Rentals by Homes.com ???? invitation homes 32 19
10
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
kinkedln 85 30 250+ 206
ooking 80 75 250+ 235
kbooking 80 68 250+ 244
bookyness 80 66 250+ 242
craig 80 38 250+ 109

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
LINQQ-Business & Professional Networking Platform
 mitbis - the networking app ≤5 30
2
LinkIn.Page | Exploit your Link in Bio linkin.bio ≤5 30
3
Jobs by JobisJob jobs by jobisjob ≤5 3
4
Hirist - IT Jobs science jobs 13 6
5
Social Link لینک این ≤5 19
6
LeadMarket - Get FREE Leads leadmarket ≤5 24
7
Earnin - Get paid today earnings 41 19
8
Eventbrite - Discover popular events & nearby fun eventbrite 51 37
9
GetUpside: Save BIG on gas and food upside 29 40
10
Expedia Hotels, Flights & Car Rental Travel Deals expidia 68 23

These five keywords: “kinkedln”, “ooking”, “kbooking”, “bookyness”, “craig”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “LINQQ-Business & Professional Networking Platform
”, “LinkIn.Page | Exploit your Link in Bio”, “Jobs by JobisJob”, “Hirist - IT Jobs”, “Social Link”, “LeadMarket - Get FREE Leads”, “Earnin - Get paid today”, “Eventbrite - Discover popular events & nearby fun”, “GetUpside: Save BIG on gas and food”, “Expedia Hotels, Flights & Car Rental Travel Deals”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rent.com”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rent.com