"rent to own homes" App Store Keywords Research Case | ASOTools
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"rent to own homes" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rent to own homes” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “evolution”, “chatspin”, “cierto”, “tpg”, “tiktok app”, “strawberry”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rent to own homes” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rent to own homes from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
homes for rent to own 38 7 250+ 81
rent to own homes app free ≤5 6 250+ 90
rent to own homes app ≤5 5 250+ 83
rent to own homes app near me ≤5 4 250+ 82
cheap rent to own homes app ≤5 4 250+ 70

The search volume of the core keyword rent to own homes in Google App Store reached 35, its difficulty level reached 10, and the number of apps related to it reached 250+, among them, there are 83 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rent To OWN Your Home ???? Stop Renting, be an OWNER rent to own 29 15
2
For Rent - Rent to Own Homes homes for rent to own 38 7
3
Rental Property App 🏡 (Rent To Own) rent to own 29 15
4
Realtor.com Real Estate: Homes for Sale and Rent tealtor 68 23
5
Rent and Own - Rent to own homes app lease to own homes 12 6
6
Homes for Sale, Rent - Real Estate homes 54 48
7
Rent to Own Homes - Resources and Listings the rent to own home app ≤5 30
8
Zillow: Find Houses for Sale & Apartments for Rent zilliow 78 27
9
Trulia Real Estate: Search Homes For Sale & Rent real-estate 65 6
10
Rent-2-Own rent to own 29 15

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ooking 80 75 250+ 235
kbooking 80 68 250+ 244
bookyness 80 66 250+ 242
pairbnb 80 61 250+ 237
craig 80 38 250+ 109

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Booking.com: Hotels, Apartments & Accommodation kbooking 80 68
2
Cooking Craze: The Worldwide Kitchen Cooking Game cooking craze 24 17
3
Happy Cooking 2: Fever Cooking Games 快餐快跑 ≤5 30
4
Kitchen Scramble: Cooking Game kitchen scramble 13 17
5
Cooking Crazy: Restaurant Chef Master pop cookie chef master ≤5 30
6
My Cooking - Restaurant Food Cooking Games mi cocina 29 22
7
Cooking Fever restaurantes 65 23
8
Cooking Madness - A Chef's Restaurant Games restaurante 65 51
9
Happy Cooking: Chef Fever happy cooking 11 14
10
Cooking Crush: New Free Cooking Games Madness cookings games 38 22

These five keywords: “ooking”, “kbooking”, “bookyness”, “pairbnb”, “craig”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Booking.com: Hotels, Apartments & Accommodation”, “Cooking Craze: The Worldwide Kitchen Cooking Game”, “Happy Cooking 2: Fever Cooking Games”, “Kitchen Scramble: Cooking Game”, “Cooking Crazy: Restaurant Chef Master”, “My Cooking - Restaurant Food Cooking Games”, “Cooking Fever”, “Cooking Madness - A Chef's Restaurant Games”, “Happy Cooking: Chef Fever”, “Cooking Crush: New Free Cooking Games Madness”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rent to own homes”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rent to own homes