"rent cars" App Store Keywords Research Case | ASOTools
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"rent cars" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rent cars” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “apples”, “prison break”, “schoology”, “u”, “skysports”, “royale”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rent cars” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rent cars from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rent cars for cheap 46 11 250+ 89
rent exotic cars 24 30 250+ 78
rent cars app 23 5 250+ 62
rent cars for self drive 19 6 250+ 69
self driven cars on rent 19 5 250+ 56

The search volume of the core keyword rent cars in Google App Store reached 63, its difficulty level reached 7, and the number of apps related to it reached 250+, among them, there are 49 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Steer Car Subscription steer car subscription ≤5 30
2
US Car Hire - USA Car Rentals orlando villas ltd ≤5 30
3
Priceless Car Rental priceless car rental 7 6
4
AutohireMarket.com – Car Rental App europcar mobility ≤5 25
5
Easirent Car Rental easyrentcars app ≤5 30
6
Drive2U drive2u ≤5 30
7
QUICK - Car & Motorbike Rental quick car ≤5 15
8
RYDE ryde 24 45
9
E-Z Car Rental ez rent a car ≤5 8
10
Carscombined - Worldwide car rental alamo rent a car 41 33

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
airnbnb 80 34 249 180
rvnv 80 29 249 163
air bnb 80 23 247 147
irnb 80 30 248 231
sky skanner 73 27 250+ 138

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Airbnb rvnv 80 29
2
Airbnb Guide for Hosts air b and b host ≤5 30
3
Vrbo Vacation Rentals vrbo 62 34
4
Gaybnb misterb&b ≤5 30
5
Tips for AirBnB Hosts! airbnb host 18 22
6
HomeToGo: Vacation Rentals & Houses ferienwohnung 48 19
7
Airbnb Guide for Guests - Book & Travel smart 숙박공유 ≤5 27
8
Booking.com: Hotels, Apartments & Accommodation bôking 80 16
9
SmokeHere - 420 friendly hotels, Airbnb, dab bars smoker friendly 26 24
10
Cheap hotel deals and discounts — Hotellook günstige hotels 9 30

These five keywords: “airnbnb”, “rvnv”, “air bnb”, “irnb”, “sky skanner”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Airbnb”, “Airbnb Guide for Hosts”, “Vrbo Vacation Rentals”, “Gaybnb”, “Tips for AirBnB Hosts!”, “HomeToGo: Vacation Rentals & Houses”, “Airbnb Guide for Guests - Book & Travel smart”, “Booking.com: Hotels, Apartments & Accommodation”, “SmokeHere - 420 friendly hotels, Airbnb, dab bars”, “Cheap hotel deals and discounts — Hotellook”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rent cars”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rent cars