"rent car" App Store Keywords Research Case | ASOTools
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"rent car" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rent car” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “identify”, “pilot flying j”, “brachiosaurus”, “lexia core 5”, “flippa clip”, “number coloring”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rent car” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rent car from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
rent cars 63 7 250+ 49
enterprise rent-a-car 60 15 250+ 86
enterprise rent a car 60 14 250+ 78
rent a car 52 14 250+ 45
avis rent a car 48 5 250+ 45

The search volume of the core keyword rent car in Google App Store reached 50, its difficulty level reached 6, and the number of apps related to it reached 250+, among them, there are 43 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Turo - Better Than Car Rental rent cars 63 7
2
Enterprise Rent-A-Car - Car Rental enterprice 65 42
3
Getaround - Instant Car Rental getaround 39 26
4
RENTAL24H.com - Car Rental Near Me APP cheap car rentals 46 9
5
Zipcar zipcar 46 48
6
Hertz Car Rental hertzes 58 14
7
CARNGO Car Rental noleggio auto 36 4
8
SIXT: Car rental, Carsharing & Taxi sixt 44 26
9
Virtuo: 24/7 Car Rental – Book, Unlock and Drive vietuo 29 50
10
Budget Car Rental budget rental car 51 13

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
sky skanner 73 27 250+ 138
skyscannet 73 22 250+ 129
easyet 66 54 250+ 229
easyje 66 36 249 170
enterprice 65 42 250+ 182

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Cheap Flights, hotels: search and book simplybook.me ≤5 30
2
Flight Booking App 公寓酒店预订 ≤5 30
3
Cheap Flights Tickets Calendar - Search | Compare anadolujet cheap flight ticket ≤5 22
4
Airscanner fly scanner ≤5 11
5
Cheap Flights Cheap Hotels go booking travel go flights ≤5 30
6
Cheap Flights - TripBuk airfarewatchdog app ≤5 30
7
Last Minute Flight Booking last minute flight booking ≤5 30
8
Skyline - Cheap Flights and Airline Tickets Search skyline 42 40
9
Plane Tickets turkmenistan airlines.tm ≤5 30
10
Cheap Flights Search & Airline Low Cost Tickets lowcost indonesia ≤5 30

These five keywords: “sky skanner”, “skyscannet”, “easyet”, “easyje”, “enterprice”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Cheap Flights, hotels: search and book”, “Flight Booking App”, “Cheap Flights Tickets Calendar - Search | Compare”, “Airscanner”, “Cheap Flights Cheap Hotels go booking travel”, “Cheap Flights - TripBuk”, “Last Minute Flight Booking”, “Skyline - Cheap Flights and Airline Tickets Search”, “Plane Tickets”, “Cheap Flights Search & Airline Low Cost Tickets”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rent car”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rent car