"recipe" App Store Keywords Research Case | ASOTools
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"recipe" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “recipe” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “iud”, “6th street”, “rsi”, “fogo”, “аэропорты”, “g”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “recipe” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword recipe from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
recipes 54 64 250+ 99
chicken recipes 53 30 250+ 21
chili recipes 51 10 250+ 70
recipe for meatloaf 50 17 250+ 78
meatloaf recipes 50 5 250+ 58

The search volume of the core keyword recipe in Google App Store reached 48, its difficulty level reached 66, and the number of apps related to it reached 250+, among them, there are 107 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Tasty recipes 54 64
2
Allrecipes Dinner Spinner all recipes 48 10
3
Yummly Recipes & Shopping List yummly 34 8
4
Whisk: Recipe Saver, Meal Planner & Grocery List whisk 35 21
5
Recipe Keeper recipe keeper 20 6
6
Food Network Kitchen natasha's kitchen 38 10
7
SuperCook: Recipes By Ingredient ingredients 34 13
8
Mealime - Meal Planner, Recipes & Grocery List dinners 60 7
9
My Recipe Box : RecetteTek recette 41 19
10
Cookmate (formerly My CookBook) - Recipe manager রেসিপি 12 31

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
n 70 86 250+ 97
currys 68 13 250+ 65
newyork time 66 27 250+ 227
chinese food near me 66 12 250+ 99
panera breads 63 47 250+ 226

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Netflix nèlix 93 68
2
Netflix  netflixxl 93 30
3
Cook'n Recipe App cook'n 14 14
4
Cartoon Network App catoons 72 21
5
N Lock Screen - Double Tap Sleep for N Launcher n launcher ≤5 11
6
Nick nlck 68 57
7
Hide N Seek : Mini Game hidenseek 22 26
8
N Letters Wallpaper HD kadai n naan ≤5 30
9
N Docs - Office, PDF, Text, Markup, Ebook Reader andrey polubutkin ≤5 30
10
video editor, video maker photos with song - Noizz noizz 39 33

These five keywords: “n”, “currys”, “newyork time”, “chinese food near me”, “panera breads”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Netflix”, “Netflix ”, “Cook'n Recipe App”, “Cartoon Network App”, “N Lock Screen - Double Tap Sleep for N Launcher”, “Nick”, “Hide N Seek : Mini Game”, “N Letters Wallpaper HD”, “N Docs - Office, PDF, Text, Markup, Ebook Reader”, “video editor, video maker photos with song - Noizz”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “recipe”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “recipe