"recept" App Store Keywords Research Case | ASOTools
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"recept" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “recept” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “cpu z z”, “afc”, “sinónimos”, “aaj tak”, “my little pony equestria girls”, “dino games”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “recept” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword recept from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reception 41 23 250+ 104
receptions 41 18 250+ 119
receptor 39 29 250+ 171
receptacle 33 49 250+ 241
receptive 33 42 250+ 213

The search volume of the core keyword recept in Google App Store reached 34, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 130 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
ICA – recept, erbjudanden och inköpslista ica sverige ab ≤5 30
2
Arla Köket Recept - baka och laga mat enkla recept 7 3
3
Tasty recipies 55 7
4
All Recipe recette 41 18
5
Magimix Connect magimix cook expert xl recettes ≤5 22
6
Cookpad - Create your own Recipes coped 50 45
7
Yummly Recipes & Shopping List yummy 43 56
8
SuperCook: Recipes By Ingredient ingredients 34 14
9
SideChef: Recipes, Meal Planner, Grocery Shopping sidechef 6 6
10
FitMenCook - Healthy Recipes fit men cook 23 11

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
newyork time 66 27 250+ 228
bussfeed 61 48 250+ 226
buzz feed 61 36 250+ 186
dinners 61 8 250+ 66
new york times 60 26 250+ 199

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
The New York Times new york 65 70
2
NYT Cooking nyt cooking 41 21
3
NYTimes - Crossword nyt crossword 41 22
4
NYTimes - Chinese Edition 纽约时报 30 19
5
The Washington Post wasington post 65 35
6
New York Daily News nydailynews 50 28
7
ABC 7 New York channel 7 news 40 9
8
New York Post for Phone ppost 60 42
9
NBC 4 New York wnbc 4 28 9
10
WNYC wnyc 30 21

These five keywords: “newyork time”, “bussfeed”, “buzz feed”, “dinners”, “new york times”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “The New York Times”, “NYT Cooking”, “NYTimes - Crossword”, “NYTimes - Chinese Edition”, “The Washington Post”, “New York Daily News”, “ABC 7 New York”, “New York Post for Phone”, “NBC 4 New York”, “WNYC”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “recept”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “recept