"rec" App Store Keywords Research Case | ASOTools
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"rec" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rec” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “etrade”, “3d max”, “라이브스코어”, “calculator loans”, “fruits and vegetables”, “mahjong free”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rec” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rec from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
ipl scorecard 75 8 250+ 51
live cricket scorecard 70 7 250+ 54
écoles direct 68 22 250+ 125
ecoles direct 68 22 249 122
sprectrum 68 21 250+ 148

The search volume of the core keyword rec in Google App Store reached 43, its difficulty level reached 71, and the number of apps related to it reached 250+, among them, there are 57 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Rec. (Screen Recorder) rec toom 7 23
2
REC - Screen Recorder. UHD, FHD, HD, on/off audio detener 12 20
3
Screen Recorder & Video Recorder - XRecorder screen recorder 58 75
4
Mobizen Screen Recorder - Record, Capture, Edit m 73 81
5
Screen Recorder, Video Recorder, V Recorder Editor videoing app 36 33
6
Super Screen Recorder–REC Video Record, Screenshot bandi cam 48 25
7
Spreaker Studio - Start your Podcast for Free spraker 24 18
8
MyREC SmartHub rappahannock 14 31
9
AZ Screen Recorder - Video Recorder, Livestream aged 53 34
10
Smart Recorder – High-quality voice recorder recorders 30 19

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
m 73 81 250+ 64
for youtube videos 73 30 250+ 173
apinoide 72 65 250+ 237
м. видео 61 38 250+ 204
record 58 91 250+ 175

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Mobizen Screen Recorder - Record, Capture, Edit mobies 43 15
2
Messenger – Text and Video Chat for Free messenger 83 86
3
Mobizen Screen Recorder for SAMSUNG mobizen for samsung 9 14
4
M-Files m-files 21 27
5
Screen Recorder & Video Recorder - XRecorder screen recorder 58 75
6
M Master: Photo Video Maker with music for FREE m master app ≤5 5
7
MeetMe: Chat & Meet New People meetme 58 29
8
MapleStory M - Open World MMORPG nexon 43 40
9
Ceres M neoulentertainment ≤5 30
10
Minecraft minecraft 80 95

These five keywords: “m”, “for youtube videos”, “apinoide”, “м. видео”, “record”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Mobizen Screen Recorder - Record, Capture, Edit”, “Messenger – Text and Video Chat for Free”, “Mobizen Screen Recorder for SAMSUNG”, “M-Files”, “Screen Recorder & Video Recorder - XRecorder”, “M Master: Photo Video Maker with music for FREE”, “MeetMe: Chat & Meet New People”, “MapleStory M - Open World MMORPG”, “Ceres M”, “Minecraft”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rec”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rec