"reading egg" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “reading egg” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “coventry”, “smiles”, “instagram video downloader”, “lhi”, “radio sarajevo”, “goto”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “reading egg” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword reading egg from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
reading eggs 50 17 249 139
reading eggs school 7 10 250+ 111
reading eggs student ≤5 23 249 210
abc reading eggs app learn to read ≤5 23 249 216
reading eggs school login ≤5 22 250+ 214

The search volume of the core keyword reading egg in Google App Store reached 38, its difficulty level reached 8, and the number of apps related to it reached 249, among them, there are 103 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Reading Eggs - Learn to Read readings eggs 51 16
2
Eggy 100 eggy 16 26
3
Eggy 250 eggy 250 ≤5 30
4
Teach Your Monster to Read: Phonics & Reading Game teach your monster to read 36 14
5
Read with Phonics - Phonics Games read write inc 21 9
6
Phonics: Reading Games for Kids & Spelling Apps reading phonics 14 2
7
ABCmouse.com abc mouse 55 10
8
Kids A-Z raz kids 51 18
9
Kids Preschool: Kindergarten Learning Games Free gobi preschool ≤5 6
10
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
ficpok 100 72 250+ 245
favs book 100 37 250+ 160
google classroom a 95 25 249 111
wtpsap 90 30 250+ 226
roblodd 88 30 250+ 243

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Facebook faceb 100 79
2
Wattpad - Read & Write Stories wattpad 73 45
3
Twitch: Livestream Multiplayer Games & Esports twithr 93 30
4
Epic: Kids' Books & Educational Reading Library epic gamrs 77 34
5
Fruit Ninja® fruiy 56 17
6
Monster Legends mosnter 63 18
7
Brawl Stars brawl stars 67 58
8
Hulu: Stream all your favorite TV shows and movies hulu 75 36
9
Google Duo - High Quality Video Calls apinoide 72 65
10
Twitter twiiit 93 73

These five keywords: “ficpok”, “favs book”, “google classroom a”, “wtpsap”, “roblodd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Facebook”, “Wattpad - Read & Write Stories”, “Twitch: Livestream Multiplayer Games & Esports”, “Epic: Kids' Books & Educational Reading Library”, “Fruit Ninja®”, “Monster Legends”, “Brawl Stars”, “Hulu: Stream all your favorite TV shows and movies”, “Google Duo - High Quality Video Calls”, “Twitter”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “reading egg”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “reading egg