"rams" App Store Keywords Research Case | ASOTools
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"rams" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rams” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “word with meaning”, “sweetgreen”, “securities”, “25”, “la ban”, “toxic”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “rams” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rams from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
instagrams 100 26 250+ 174
telegrams 73 9 250+ 65
imtagrams 61 46 250+ 213
diagrams 51 14 250+ 41
gordon ramsay 49 46 250+ 214

The search volume of the core keyword rams in Google App Store reached 48, its difficulty level reached 19, and the number of apps related to it reached 250+, among them, there are 119 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Los Angeles Rams los angeles rams 35 37
2
Rams Football: Live Scores, Stats, & Games spring ford rams football ≤5 30
3
Wallpapers for Los Angeles Rams Team rams wallpaper 18 6
4
Wallpaper For Los Angeles Rams (GIF/Video/Image) rams wallpaper 18 6
5
Ramblin' Fan: News for Los Angeles Rams Fans ramblin' fan ≤5 30
6
Los Angeles Football - Rams Edition the rams ≤5 11
7
Wallpapers for The Rams rams wallpaper 18 6
8
Wallpapers for Los Angeles Rams Top Players rams wallpaper 18 6
9
Rams-football players rams football 23 28
10
Tinora Rams tinora apptegy ≤5 30

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
pung mobiles 73 51 248 218
pob g mobil 73 44 250+ 213
pub ge mobile 73 31 250+ 170
1.0000 68 64 250+ 245
pg mobile lite 68 59 249 230

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
PUBG MOBILE - FROST FESTIVAL pubg 80 54
2
Call of Duty®: Mobile call of duty 69 19
3
RULES OF SURVIVAL rule 46 55
4
Guide for pupg pro mobile tips 중국배그 ≤5 27
5
Squad Battle Free MMO - Online FPS Battlegrounds pug games online 21 31
6
Tips for PU8G Mobile Battle Survival Royale Guide beta pubg mobile lite game download ≤5 24
7
Project War Mobile - online shooting game mobile online 26 37
8
Guide For PUβG Winner Lite mobile-battleground pugb. mobile lite 68 36
9
PIXEL'S UNKNOWN BATTLE GROUND battle ground 33 13
10
VPN For PUBG Mobile -PUB VPN pubg mobile lite south america ≤5 16

These five keywords: “pung mobiles”, “pob g mobil”, “pub ge mobile”, “1.0000”, “pg mobile lite”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “PUBG MOBILE - FROST FESTIVAL”, “Call of Duty®: Mobile”, “RULES OF SURVIVAL”, “Guide for pupg pro mobile tips”, “Squad Battle Free MMO - Online FPS Battlegrounds”, “Tips for PU8G Mobile Battle Survival Royale Guide”, “Project War Mobile - online shooting game”, “Guide For PUβG Winner Lite mobile-battleground”, “PIXEL'S UNKNOWN BATTLE GROUND”, “VPN For PUBG Mobile -PUB VPN”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “rams”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “rams