"rallys" App Store Keywords Research Case | ASOTools
1.Preparing Research App Store Keywords
When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “rallys” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “souq”, “blockers”, “redzone”, “rip tide”, “word counter”, “jumy”.
If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization. For instance:
Question Keywords |
User Keywords |
The action Keywords |
Function Keywords |
The location Keywords |
Question keywords describe why users search for applications. | User Keywords represent the role your target audience plays when using the application. | The action keyword specifies how to handle your application and use it. |
Function keywords are basic functions of an application. | The location keyword describes where people use your application. |
Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.
2.Research Keyword “rallys” with Google Play Data
Extended Long tail words
Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword rallys from the ASOTools, as follows:
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
rallysport direct | 16 | 38 | 250+ | 237 |
rallysafe | ≤5 | 30 | 249 | 236 |
rallystream tracking | ≤5 | 30 | 249 | 235 |
rssp rallysport stockphoto | ≤5 | 30 | 249 | 182 |
rallysite | ≤5 | 30 | 248 | 243 |
The search volume of the core keyword rallys in Google App Store reached 34, its difficulty level reached 9, and the number of apps related to it reached 250+, among them, there are 77 apps with more than 1,000 comments, and the top 10 apps are selected. They are:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 | Checkers Foods | checkers food | 22 | 13 | |
2 |
|
Rally® | rally | 44 | 65 |
3 |
|
Taco Bell - For Our Fans | twco bell | 72 | 38 |
4 |
|
BURGER KING® App | bruker king | 77 | 35 |
5 |
|
Rally Racer EVO® | rallying cars | 28 | 10 |
6 |
|
Final Rally: Extreme Car Racing | world rx esports | ≤5 | 24 |
7 |
|
Pocket Rally LITE | rarely | 29 | 23 |
8 |
|
Real Rally: Drift & Rally Race | rally racing car games 2019 | ≤5 | 30 |
9 |
|
Rally Racer Dirt | gazoo | 28 | 43 |
10 |
|
Rally Fury - Extreme Racing | furuy | 48 | 54 |
The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.
ASOTools Suggested Keyword
Top 5 Keywords | Search Volume | KD | Search results | Head apps |
bruker king | 77 | 35 | 249 | 172 |
bùrger king | 77 | 33 | 250+ | 151 |
burgerking | 77 | 30 | 249 | 145 |
bürger king | 77 | 30 | 249 | 141 |
fodd | 77 | 27 | 250+ | 160 |
In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic.
Top 10 apps related to the App Store keywords:
# | App Icon | App Name | Top1 Keyword | Search Volume | KD |
1 |
|
BURGER KING® App | bùrger king | 77 | 33 |
2 |
|
Burger King Puerto Rico | burger king puerto rico | 13 | 32 |
3 |
|
Coupons for Burger King | bùrger king | 77 | 33 |
4 |
|
Burger King India | korona.menu | ≤5 | 30 |
5 |
|
Burger King® Mexico | burger king mexico | ≤5 | 21 |
6 |
|
BURGER KING® Magyarország | éttermek a közelben | 16 | 12 |
7 |
|
Food Coupons for Burger King - Hot Discounts ???????? | 버거킹쿠폰 | ≤5 | 30 |
8 |
|
BURGER KING® Polska | burger king polska | ≤5 | 20 |
9 |
|
Free Coupons for Burger King | burger king app free coupons | ≤5 | 20 |
10 |
|
Burger King Arabia | burger king arabia | ≤5 | 22 |
These five keywords: “bruker king”, “bùrger king”, “burgerking”, “bürger king”, “fodd”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “BURGER KING® App”, “Burger King Puerto Rico”, “Coupons for Burger King”, “Burger King India”, “Burger King® Mexico”, “BURGER KING® Magyarország”, “Food Coupons for Burger King - Hot Discounts ????????”, “BURGER KING® Polska”, “Free Coupons for Burger King”, “Burger King Arabia”, look at their optimized core words.
3.Conclusion
Now, do you know how to find the best keywords? The above is a case of my research keyword “rallys”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.
There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools: