"railways" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “railways” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “tit”, “grapes”, “weed”, “nations league”, “miusic”, “supreme”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “railways” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword railways from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
irish railways 43 16 250+ 109
indian railways 35 11 250+ 62
pakistan railways 21 14 250+ 138
uk railways 18 8 250+ 110
railways app 16 10 250+ 96

The search volume of the core keyword railways in Google App Store reached 50, its difficulty level reached 14, and the number of apps related to it reached 250+, among them, there are 66 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Railways nites railways ≤5 7
2
IRCTC Train Booking, PNR Status, Running Status pnr status 63 31
3
Pakistan Railways Official railway ticket booking 31 15
4
Indian Railway & IRCTC Info app indian railways 35 11
5
Pak Rail Live - Tracking app of Pakistan Railways live tracking train 14 8
6
IRCTC Train Booking, PNR, Live Status - RailYatri railyatri 19 14
7
IRCTC Rail Connect irctc 48 29
8
Rail Sheba bangladesh railway 28 16
9
Indian Railway Train Status : Where is my Train indian trains 26 8
10
National Rail Enquiries enquiries 46 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
patri 78 61 249 234
pnr status 63 31 250+ 49
p n r status 63 9 250+ 56
train train 58 14 250+ 154
mumbai 55 65 250+ 21

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Janam Patri Samjhe modak patra patri app ≤5 30
2
Patari: listen and download Pakistani music FREE pakistani music 31 9
3
Train Station Construction Railway railway construction 7 6
4
Patri chaat 34 38
5
Battery Widget Percentage Charge Level (Free) battery charge 26 20
6
Simple Drums Rock - Realistic Drum Simulator drummers 48 9
7
Stickman Party: 1 2 3 4 Player Games Free (4) 63 19
8
AstroSage Kundli : Astrology astroogy 55 13
9
Battery battery car 45 14
10
Simple Drums Deluxe - The Drum Simulator baterias virtuales 23 6

These five keywords: “patri”, “pnr status”, “p n r status”, “train train”, “mumbai”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Janam Patri Samjhe”, “Patari: listen and download Pakistani music FREE”, “Train Station Construction Railway”, “Patri”, “Battery Widget Percentage Charge Level (Free)”, “Simple Drums Rock - Realistic Drum Simulator”, “Stickman Party: 1 2 3 4 Player Games Free”, “AstroSage Kundli : Astrology”, “Battery”, “Simple Drums Deluxe - The Drum Simulator”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “railways”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “railways