"racing post" App Store Keywords Research Case | ASOTools
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"racing post" App Store Keywords Research Case | ASOTools

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1.Preparing Research App Store Keywords 

When you are working on App Store Optimization Services, in order to help you choose the best App Store keywords in Google Play or Apple App Store , it is worth studying this report carefully. This keyword research report about “racing post” will use the data collected by ASOTools for a comprehensive analytic. For example, long tail keyword data: “shorten link”, “camara instantanea”, “fifty”, “free calls”, “english story for kids”, “rimini”. 

If you are doing App Store keyword research with the keyword inspector, we recommend that you create a specification for your app store keyword optimization.  For instance:

Question
Keywords
User
Keywords
The action
Keywords
Function
Keywords
The location
Keywords
Question keywords describe why users search for applications. User Keywords represent the role your target audience plays when using the application. The action keyword specifies how to handle your application and use it.
 
Function keywords are basic functions of an application. The location keyword describes where people use your application.

Well, after establishing the theoretical basis of App Store optimization, let’s make a case analytic and study the specific data performance of this keyword in Google Store and Apple App store with app store optimization tools.

2.Research Keyword “racing post” with Google Play Data

Extended Long tail words

Obviously, once the root of the core keyword is determined, you need to expand more long tail words. For example, I have collected the top 5 long tail words related to the keyword racing post from the ASOTools, as follows:

Top 5 Keywords Search Volume KD Search results Head apps
racing post digital newspaper ≤5 30 250+ 184
racing post newspaper ≤5 30 250+ 164
racing post download free app ≤5 20 248 197
racing post mobile free app ≤5 12 248 137
racing post app for android phone ≤5 11 249 126

The search volume of the core keyword racing post in Google App Store reached 35, its difficulty level reached 17, and the number of apps related to it reached 250+, among them, there are 111 apps with more than 1,000 comments, and the top 10 apps are selected. They are:

# App Icon App Name Top1 Keyword Search Volume KD
1
Racing Post Newspaper racing post newspaper ≤5 30
2
Racing Post Digital Newspaper racing post digital newspaper ≤5 30
3
Timeform - Horse Racing Odds, Results, Tips & News horse racing results 56 4
4
Godolphin Racing App racing post digital newspaper ≤5 30
5
The Racing App - Horse Racing Tips & Tools totesport 16 38
6
Watch Horse Racing Live Streaming FREE hkjc racing 16 16
7
Racing.com race.com 26 19
8
TrackWiz - Horse Racing Betting Tips & Tools tabrace 23 45
9
Free Horse Racing Picks & Tips - TVG NYRA Bet Help tvg 48 33
10
Champion Horse Racing horse racing goldfinger ≤5 9

The top 5 keywords mentioned above are just one of the selected cases. You can select keywords in any range according to your own criteria. Generally, the search volume for keywords should be between 20 and 80, the difficulty should be less than 50, and then analyze the keyword data of the competing App according to the keywords.

ASOTools Suggested Keyword

Top 5 Keywords Search Volume KD Search results Head apps
instaregram 100 37 250+ 183
instugrame 100 30 249 234
amazon 93 62 249 67
twitter 91 77 250+ 74
live scorz 88 12 250+ 85

In the era of big data analysis of app store keywords, computers are sometimes smarter than us. Therefore, ASOTools provides us with a new function, that is, based on your search target keywords, it is extremely intelligent to recommend accurate keywords for potential traffic. 

Top 10 apps related to the App Store keywords:

# App Icon App Name Top1 Keyword Search Volume KD
1
Instagram instagra 100 99
2
Repost for Instagram - Regram repost for instagram 45 19
3
Repost for Instagram whizrepost ≤5 30
4
Repost & Download for Instagram - DittoRepost dittorepost for instagram ≤5 30
5
Repost for Instagram - Regrann regann 38 43
6
Repost – Photo & Video Download And Save reposting 29 6
7
Regrann Pro - Repost for Instagram regrann pro - repost for instagram ≤5 6
8
Reposta - Repost for Instagram repota 33 3
9
Repost for Instagram 2020 - Save & Repost IG 2020 2020 by akikokoga ≤5 22
10
Threads from Instagram threads 48 25

These five keywords: “instaregram”, “instugrame”, “amazon”, “twitter”, “live scorz”. If you think the traffic is good, you can seriously consider optimizing it into your App store. You can also carefully study these ten apps: “Instagram”, “Repost for Instagram - Regram”, “Repost for Instagram”, “Repost & Download for Instagram - DittoRepost”, “Repost for Instagram - Regrann”, “Repost – Photo & Video Download And Save”, “Regrann Pro - Repost for Instagram”, “Reposta - Repost for Instagram”, “Repost for Instagram 2020 - Save & Repost IG 2020”, “Threads from Instagram”, look at their optimized core words.

3.Conclusion

Now, do you know how to find the best keywords? The above is a case of my research keyword “racing post”. You can also research keywords according to this idea in the process of the app store optimization, and then use the intelligent services provided by ASOTools.

There are many App store keyword tool, which can be used together to ensure the accuracy of keyword data. I recommend these ASOTools:

4.More Case Analytics Similar to The Keyword “racing post